What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
94 Plan to Renew
Up
1
Since last award
88 Satisfaction of Cost Relative to Value
Up
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Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 89%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Unique Features
- Transparent
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Customer Journey Modelling
Data Visualization
Customer Value Analysis
Social Media Analytics
Device and Browser Analytics
Search Engine Optimization
Audience Demographics
Audience Segmentation
API Framework
Paid Search Integration
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of Customization
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Hotjar Reviews
Tolulope I.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted May 2025
powerful user insight tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
the use of heatmaps, session recordings, and feedback polls
What is your favorite aspect of this product?
the heatmap that allows me quickly see exactly how users interact with a site
What do you dislike most about this product?
limited advanced segmentation and filtering options, which can make it harder to drill down into specific user groups or behaviors
What recommendations would you give to someone considering this product?
It is asy-to-use and a visual way to understand user behavior without needing advanced analytics skills
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Roxana M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Jun 2024
An invaluable tool for understanding users
Likeliness to Recommend
What differentiates Hotjar from other similar products?
What really sets Hotjar apart is its focus on user experience. In addition to being able to see where users click, I can also see how far down the page they scroll, which elements they ignore, and what catches their attention. This information allowed me to significantly improve my website to optimize my conversion rate.
What is your favorite aspect of this product?
What I like most about Hotjar is its ease of use. The user interface is intuitive and the installation process was quick and easy. Additionally, customer support was exceptional, responding quickly to my questions and helping me get the most out of the software.
What do you dislike most about this product?
However, I have to say that the only thing that bothered me a bit is the price, as I thought it was a bit expensive at first. Although after seeing the results achieved for Hotjar, the investment is definitely worth it.
What recommendations would you give to someone considering this product?
Overall, I recommend Hotjar to any business that wants to improve their website and increase conversion rates.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Natalia E.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Mar 2024
A great tool to understand website user's behavior
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Easy to integrate., create reports, and go step by step in the user's journey through your website.
What is your favorite aspect of this product?
The video recording of user's navigating on your website
What do you dislike most about this product?
There is nothing I don't like so far
What recommendations would you give to someone considering this product?
Excellent for every business, start learning what your users are searching for now!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
