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Hotjar

Hotjar

8.6 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 89

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

91

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

84

Paid Search Integration

82

API Framework

82

Audience Demographics

82

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

86

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

Ondřej W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Get to know your customers better!

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Since I dont have much expirience with similiar product I cant tell the differentaties.

What is your favorite aspect of this product?

That you can really get deep into analyzing your website/eshop and find errors/bugs that you wouldnt normally notice. Heatmaps and recordigs are extremely useful while we turn on a new country for a client, we can instantly see what are our customer doing, how they behave and so much more!

What do you dislike most about this product?

As said before, the basic free pricing used to have more features for free and daily sessions, so sadly we had to switch to plus version that brings a lot more, but also has a limitations

What recommendations would you give to someone considering this product?

Give it a try with their basic pricing and see the capabilities hotjar can provide for your bussines, it is absolutely worth a shot!

Pros

  • Enables Productivity
  • Caring
  • Respectful
  • Acts with Integrity

Ozan O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

The eye of your website

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Hotjar is another level website analytics tool. You can really understand visitor behaviour with screen recordings. It is very crucial for a seamless UX on your website.

What is your favorite aspect of this product?

Hotjar is a great tool to analyze your website and understand visitor behaviours. Especially the video recording of visitor movements is very helpful in understanding if there is any UX problem on your website. This feature is very useful, especially on A/B tests. And it anonymizes the user data on the screen recording making it totally GDPR compliant.

What do you dislike most about this product?

Setup and using the first time should be a bit difficult but once you start using the product it gets easier.

What recommendations would you give to someone considering this product?

You can implement hotjar to your website and try it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Kathleen K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Get meaningful data with Hotjar.

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Hotjar teaches us things that we wouldn't otherwise be able to learn. We take notes during sessions, analyze interactions, search for obstacles, and gather information to enhance the user interface and user experience of our product. Additionally, their survey tool is fantastic since it enables us to collect a ton of user feedback.

What is your favorite aspect of this product?

I like it since it's easy to build up user surveys or polls to enhance the website. Moreover, Hotjar makes it simple and quick to export heatmaps (I used heatmaps the most). We can use the amazing information it gives us about user behavior to change our website and significantly boost our conversion rate. They also provide a ton of information in their accompanying papers.

What do you dislike most about this product?

Overall, I've had a positive experience using Hotjar; I can't think of anything I don't like about it right now. However, depending on the platform you built your site on, enabling Hotjar can slow down site speed, which can cause issues with the core functional elements of the web. Putting this issue aside, the user experience has been flawless.

What recommendations would you give to someone considering this product?

You must start with something basic and straightforward like Hotjar in order to comprehend your customers' online behaviors and interactions. Website statistics and user feedback are available. Blogs, e-commerce sites, software firms, and advertising agencies may all benefit from using Hotjar. All digital marketers should use this tool, we suggest, make sure the installation is handled by the appropriate web team.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

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