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Hotjar

Hotjar

8.6 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 89

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

91

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

84

Paid Search Integration

82

API Framework

82

Audience Demographics

82

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

86

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2022

Good product to understand your user-flow.

Likeliness to Recommend

7 /10

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Saves Time

Cons

  • Less Friendly Negotiation

Sabrina L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Fantastic product! Offer incredible customer insights

What is your favorite aspect of this product?

Offer incredible customer insights

What do you dislike most about this product?

Is there a free version for small business owners?

What recommendations would you give to someone considering this product?

Great tool, a must have for marketing today

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jake H.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Fantastic insights for landing page optimization

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I am not aware of other heat map programs with a free version.

What is your favorite aspect of this product?

HotJar has a free version that is adequate for high-level visitor behavior insights displayed in a way that makes sense even to non-technical clients.

What do you dislike most about this product?

HotJar segments data based on desktop, tablet, and phone users. However, there is no source/medium segmentation, so organic, paid, and social traffic are lumped into one report.

What recommendations would you give to someone considering this product?

Definitely give the free version a try. Implementing the code using Google Tag Manager works very well.

Pros

  • Performance Enhancing
  • Includes Product Enhancements
  • Reliable
  • Enables Productivity

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