What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
96 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Performance Enhancing
- Inspires Innovation
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Ease of Customization
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Hotjar Reviews
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Great features and easy to use, very useful tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It is quite unique from what I can see - very good at what it does. Good to see how people are using our webpages and small tweaks make a big difference some times.
What is your favorite aspect of this product?
Very clever and simple to get to grips with.
What do you dislike most about this product?
Nothing really, it works well for what I need
What recommendations would you give to someone considering this product?
Spend some time with it and dont give up too easily. It is an effective tool
Pros
- Effective Service
- Altruistic
- Acts with Integrity
- Continually Improving Product
Abakuria M.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2022
Best Website Analytics Features
Likeliness to Recommend
What differentiates Hotjar from other similar products?
What makes Hotjar different is the fact it also acts as a voice of the customer platform besides offering great website analytics features
What is your favorite aspect of this product?
When it comes to website analytics, Hotjar is very capable and offers unbeatable features The software also acts as a great VOC solution
What do you dislike most about this product?
Not that I can think of as Hotjar has been amazing
What recommendations would you give to someone considering this product?
I recommend Hotjar as it offers best features and never disappoints when it comes to website analytics. It is also an able VOC software.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Charlotte C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Best Product for Analyzing User Interactions
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjars technology to easily record user sessions and provide amazing reports such as the heat map is what sets it apart from other products. The heat map report is amazing and worth the cost of the product by itself!
What is your favorite aspect of this product?
Hotjar makes it easy to record user interactions with your website. We record every new page and immediately get quality recordings. These recordings are invaluable for studying how our users are actually using our product. These recordings give us quick insights we can use to iterate on our product. I believe Hotjar isn't the only tool to offer this functionality, but it's one of the most well-rounded and cost-effective tools for this job.
What do you dislike most about this product?
Setup and implementation could be easier, especially for people that aren't as technology inclined like myself. If took us a few weeks to get the product up and running, and sometimes if there are issues I have to call for help from an engineer. I wish it were a bit easier to setup.
What recommendations would you give to someone considering this product?
I recommend that you regularly use Hotjar to keep up with all the product enhancements and updates. If you take too much time without using the product it can be a bit overwhelming to come back to.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
