What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
96 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Performance Enhancing
- Inspires Innovation
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Ease of Customization
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Hotjar Reviews
Petar'Barnes T.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Nov 2023
Conversion Funnel Analysis
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Unlike some analytics tools that focus solely on one aspect of website performance, Hotjar offers a unified platform that combines heatmaps, session recordings, surveys, and more. This integration provides users with a comprehensive toolkit for understanding and optimizing their websites.
What is your favorite aspect of this product?
Implementing Hotjar is a breeze that is requiring only a simple script installation. The user-friendly interface further enhances its appeal also allowing users to navigate through features and access valuable insights without the need for extensive technical expertise.
What do you dislike most about this product?
The collection of data through session recordings may raise privacy concerns for some users. Although Hotjar provides features to anonymize personal information, businesses must be cautious and transparent about data collection practices to align with privacy regulations.
What recommendations would you give to someone considering this product?
While Hotjar excels in providing comprehensive insights, users should be mindful of privacy concerns related to data collection and the platform's limitation in real-time reporting. Overall, Hotjar remains a top choice for businesses aiming to elevate their web analytics and user experience optimization efforts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
A Deep Dive into User Experience.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar stands out for its strong focus on user experience analytics. The platform's features are geared towards providing a holistic view of how users engage with a website, helping businesses prioritize improvements that enhance the overall user journey.
What is your favorite aspect of this product?
Hotjar excels in providing visual insights into user behavior on websites. Features like heatmaps, session recordings, and user surveys offer a comprehensive understanding of how visitors interact with a site, enabling businesses to optimize user experience and identify pain points.
What do you dislike most about this product?
Hotjar's reporting is not entirely real-time, which may be a drawback for users seeking instant updates on user interactions. While the platform provides valuable historical data, users looking for up-to-the-minute insights might find this limitation restrictive.
What recommendations would you give to someone considering this product?
Hotjar proves to be an invaluable tool for businesses seeking to optimize their websites based on real user behavior. With its user-friendly interface, visual insights, and features like conversion funnel analysis, Hotjar empowers businesses to enhance their online presence.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jenny H.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Oct 2023
Great service, but there are better ones out there
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It offers a lot of the basic insights you'll need when conducting UX Research projects.
What is your favorite aspect of this product?
I like how easy it is to use the product. There wasn't a steep learning curve.
What do you dislike most about this product?
I wished there were more features from which users could pull more insights.
What recommendations would you give to someone considering this product?
Great place to start. We started with Hotjar then transitioned to Maze, then UserTesting.
Pros
- Helps Innovate
- Effective Service
- Continually Improving Product
- Reliable
