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Hotjar Logo Award Winner Product Badge
Hotjar

Hotjar

Composite Score
8.6 /10
CX Score
8.7 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 89

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

91

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

84

Paid Search Integration

82

API Framework

82

Audience Demographics

82

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

86

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

A.K.M Mahmudul I.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Great product

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Heat map Detail analysis

What is your favorite aspect of this product?

Heat map Customer journey Analysis Training available Easy set up Less technical support required

What do you dislike most about this product?

Feature Price Web analytics

What recommendations would you give to someone considering this product?

Heat map Customer journey analysis

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Saves Time
  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Apr 2020

Fantastic way to understand online behavior

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Caring

Norah J.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2020

Good features, easy to use.

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

This software is very innovative, allows a more agile participation and collaboration between researchers and product designers of the company, has allowed us to deepen in qualitative aspects on consumer habits of our customers, helped us to recognize common patterns and take advantage of them so that the development of our products according to the customer, allows us to make sentimental analysis and add all kinds of documents and files to the incidence reports of each new development.

What is your favorite aspect of this product?

Hotjar is one of the most intuitive and comprehensive research tools I have used, it saves us a lot of time by allowing research development and design to be carried out on a single platform allowing every employee involved to work together, improving the flow of qualitative data and helping to create new and better products and services.

What do you dislike most about this product?

I can't think of anything negative about this cloud platform.

What recommendations would you give to someone considering this product?

I recommend this tool because it is very easy to implement and has a very helpful support team.

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Acts with Integrity

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