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Hotjar Logo Award Winner Product Badge
Hotjar

Hotjar

Composite Score
8.6 /10
CX Score
8.7 /10
Category
Hotjar
8.6 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
8% Neutral
92% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate

Feature Ratings

Average 89

Conversion Analysis

92

Data Visualization

91

Customer Journey Modelling

91

Social Media Analytics

90

Customer Value Analysis

88

Device and Browser Analytics

88

Search Engine Optimization

86

Audience Segmentation

84

Paid Search Integration

82

API Framework

82

Audience Demographics

82

Vendor Capability Ratings

Average 86

Quality of Features

90

Ease of IT Administration

89

Vendor Support

89

Business Value Created

87

Product Strategy and Rate of Improvement

87

Ease of Implementation

87

Usability and Intuitiveness

86

Availability and Quality of Training

86

Breadth of Features

86

Ease of Data Integration

85

Ease of Customization

82

Hotjar Reviews

Davide C.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

Unique product for CRO

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Heatmaps generator

What is your favorite aspect of this product?

Heatmaps and session viewing

What do you dislike most about this product?

It affects a little the website performance in terms of speed

What recommendations would you give to someone considering this product?

I suggest you to use it only for CRO purposes

Pros

  • Performance Enhancing
  • Unique Features
  • Helps Innovate
  • Reliable

Samuel [SAM] J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Ideal tool to understand customer behavior

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Hotjar is a unique tool. It is different than Google Analytics. Your website can be connected to this tool by simply adding a tracking code. Our firm is using Hotjar for optimizing our sites. This tool can be used successfully in gathering both website analytics and customer feedback.

What is your favorite aspect of this product?

Hotjar is a website analytics tool. This tool can be used to boost your SEO rankings. This tool helps you to track customer journeys on your website. The info gathered from Hotjar can be used to improve the site experiences of your customers. Hotjar gives its data as visual representations called heatmaps. These maps show how your customers clicked, moved, scrolled on your website. Hotjar is user-friendly. It has affordable subscription plans.

What do you dislike most about this product?

Hotjar can not track logged-in users. And there is no integration possible with Google Analytics.

What recommendations would you give to someone considering this product?

Hotjar is an ideal tool for software developers, advertising agencies, e-commerce websites, and blogs. We recommend this tool to all digital marketers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Camilo H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Improve your website and decrease Bounce Rates!

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

The Heat Map and recording tool is precise and bring a great value to our customer journey analysis

What is your favorite aspect of this product?

How is helping my company to build our new website finding the good and bad things we did in the previous website

What do you dislike most about this product?

It can be hard to understand at first, not really intuitive

What recommendations would you give to someone considering this product?

To explore all HotJar features... can help to create value

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Continually Improving Product

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