What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Saves Time
- Enables Productivity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Asset Management
Social Moderation and Workflow Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Contextual Analysis
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of IT Administration
Ease of Data Integration
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Craig M.
- Role: Information Technology
- Industry: Government
- Involvement: IT Leader or Manager
Submitted May 2026
Solid social media management platform
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The ability for police department to leverage this technology to monitor and investigate targeted channels and receive automated response when information triggers are found.
What is your favorite aspect of this product?
Single authentication to multiple social media channels and the ability to add a layer of privileged access management into this space.
What do you dislike most about this product?
Sometimes the constant changing of permissions from the various social media platforms can cause loss of access or disrupt services until they are resolved.
What recommendations would you give to someone considering this product?
Have an adopted social media policy in place that directs users through this tool. Without that, it can be very difficult to get wide adoption in your organization.
Pros
- Effective Service
- Helps Innovate
- Continually Improving Product
- Reliable
Cons
- Leverages Incumbent Status
Claudia M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
Your social media's exclusive friend
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
This platform has helped in reducing errors by figuring out duplicate or inconvenient posts. Hootsuite has truly become a main part of our social media strategy and execution while keeping everything aligned and efficient.
What is your favorite aspect of this product?
The analytics dashboard gives me a clear picture of post-performance and follower growth. I also appreciate how new features and improvements are regularly rolled out without disturbing our workflow. Moreover, setting up of streams by keyword has helped us figure out engagement opportunities we may have missed otherwise.
What do you dislike most about this product?
Auto-posting sometimes fails and we have to do it manually. Also, I haven't found any easy way to manage or schedule comments and replies.
What recommendations would you give to someone considering this product?
Highly recommended tool to schedule, monitor, and analyze your social media efforts with ease and efficiency.
Pros
- Inspires Innovation
- Saves Time
- Helps Innovate
- Continually Improving Product
Shubham K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2025
Great for Simple Scheduling, But Limited for Advan
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite differentiates itself by supporting a wide range of social networks in one dashboard and making it easy to schedule, monitor, and manage posts at scale. Unlike many tools, it combines publishing, social listening, and analytics in one place, which saves time for both individuals and teams. Its team collaboration and approval workflows also set it apart from simpler scheduling tools.
What is your favorite aspect of this product?
My favorite aspect of Hootsuite is how easy it is to schedule and manage posts across multiple social media platforms from one dashboard. The calendar view makes planning simple, and the ability to track engagement and performance in real time saves a lot of effort.
What do you dislike most about this product?
What I dislike most about Hootsuite is that the advanced analytics and reporting features are locked behind higher-tier plans, which can get expensive for smaller teams. The interface also feels a bit outdated at times compared to newer social media tools.
What recommendations would you give to someone considering this product?
I’d recommend Hootsuite to businesses or teams that manage multiple social media accounts and need a reliable scheduling and monitoring tool. It’s worth investing in if you value efficiency, but I’d suggest carefully reviewing the pricing tiers to ensure you get the features you need without overspending.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
