What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHootsuite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Hootsuite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
92 Plan to Renew
Up
2
Since last award
85 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 89%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Security Protects
- Performance Enhancing
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Competitor Tracking
Influencer Identification
Audience Segmentation
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Breadth of Features
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
Cynthia S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2025
My Experience With Hootsuite
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
What makes Hootsuite different is that it handles both social media monitoring and management needs. It's an all in one solution.
What is your favorite aspect of this product?
It makes monitoring our social pages easy. Engaging out social media audience is easy. It is effective in social media management
What do you dislike most about this product?
It is sufficiently equipped and hasn't been a problem.
What recommendations would you give to someone considering this product?
For smooth social media monitoring and management, I recommend Hootsuite. It's affordable and powerful.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Effective Service
Estefania L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2025
At last your project updates are read.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
The feature that makes Hootsuite shine the most is the ability to segment it with force and clean, informative analytics. It is not only about mass emailing. It is about making the right email to the right group and then what really happened. You are able to segment your audience based on team, on level of engagement, or on any custom field that you can think of. This fact that it can customize the message to the point, coupled with reports that allow you to know who opened, who clicked, and who ignored you, is what makes it not just a tool but a strategic communication asset.
What is your favorite aspect of this product?
Previously, it was like screaming into the wind when one needed to send a project update that was critical. Their templates helped me to create a beautiful e-mail that looks professional in several minutes. When I send, I feel it is terrific, and what is more important, I can monitor interaction. It is wonderful to see the update is opened by all significant stakeholders.
What do you dislike most about this product?
The email template editor is largely accessible, but it is rather restrictive, which may complicate truly unique layouts in addition to standard blocks.
What recommendations would you give to someone considering this product?
It has completely transformed the way we do our internal communication. We no longer suffer those fearful, informative status emails that no one was reading. These visually captivating updates are now sent out. People actually open them! It is a big difference, a little word. There is less confusion, a decreased number of follow-up questions, and the teams are more engaged in the progress of the project. It feels as though we have finally solved the riddle of how we can maintain dozens of people all working together without having to meet all the time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Udaibir S.
- Role: Consultant
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Aug 2025
Long time happy user
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Ease of use and implementation
What is your favorite aspect of this product?
Reliability and reporting
What do you dislike most about this product?
Formatting/integration with some platforms is not always perfect
What recommendations would you give to someone considering this product?
A lot of these products are evolved. Pick one that tackles your primary use case.
Pros
- Reliable
- Enables Productivity
- Saves Time
- Appreciates Incumbent Status
