
What is Haptik?
Jio Haptik has pioneered AI-powered innovation since 2013, processing 15 billion+ conversations and 10 million+ transactions in 100+ languages for businesses globally. Haptik has two lines of products - Contakt & Interakt - that respectively enable enterprises and SMBs to solve their customers’ biggest pain points. Contakt is an LLM-first customer experience suite comprising AI Assistant, Agent Co-Pilot, and Intelligent Analytics. Interakt is an AI-enabled CRM for SMBs to manage their business on WhatsApp. The company recently won the award for “Tech Startup of the Year” in the AI category at Entrepreneur India Awards 2023.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
Down
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 98%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 94%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Haptik?
Pros
- Reliable
- Performance Enhancing
- Effective Service
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Availability
Workflow Processing
Application Programming Interface
Learning and Adaptability
Wayfinding
Translation
Leads Generation
Integration With CRM
Multi-channel
Personalized Service
Voice or Text Input
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Customization
Ease of Data Integration
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Haptik Videos
Introducing Contakt - A Generative AI CX Suite by Jio Haptik
Haptik Reviews

Praveen P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Powerful but complex.
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik is different because it’s designed for big companies, works across many platforms, uses smart AI to automate conversations, and comes with ready-made solutions for specific industries like e-commerce and healthcare.
What is your favorite aspect of this product?
My favorite aspect of Haptik is its ability to handle conversations across multiple platforms seamlessly. It makes it easy for businesses to engage with customers wherever they are, whether on WhatsApp, websites, or social media, all while keeping the interaction smooth and consistent.
What do you dislike most about this product?
What I don't like about Haptik is that it can be a bit too complex for smaller businesses or people without much technical know-how. It’s really built for bigger companies, so it might feel overwhelming if you’re just looking for something simple.
What recommendations would you give to someone considering this product?
If you're thinking about Haptik, make sure your business needs its advanced features, and be ready for some learning if you're new to it.
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable

Leonardo F.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great tool to stay connected through chat.
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik is a mobile application that allows users to interact with companies and service providers through instant messaging. This application differs from other software in that it offers users an easy way to contact companies directly. Additionally, users can use Haptik to interact with a variety of service providers, such as restaurants, shopping malls, banks, and others. Some of the features Haptik offers include access to a provider's service information, the ability to make payments through the app, setting reminders, and scheduling appointments. These features allow users to save time and effort when interacting with service providers.
What is your favorite aspect of this product?
Haptik is that it offers a natural conversation experience with artificial intelligence. This means that users can interact with the app more naturally, as they would with a real person, instead of having to follow a fixed set of instructions. This means that users can get quick answers to their questions, without having to remember complex commands. Additionally, Haptik's user interface is intuitive and easy to use, allowing users to get started with it without the need for a learning curve.
What do you dislike most about this product?
Many users complain about the lack of advanced options, as well as the limits of functionality and customization. Furthermore, some users have also reported that the interface is confusing and difficult to navigate.
What recommendations would you give to someone considering this product?
Haptik is a chatbot platform that allows users to interact with an application through conversation. This tool offers a variety of services, such as automating responses to common questions, customizing the conversation to meet user needs, and integrating with other information systems. This allows users to get quick and accurate answers to their questions, which improves the user experience. Additionally, Haptik enables users to obtain information quickly and efficiently, saving time and resources.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Shenge R.
- Role: Consultant
- Industry: Education
- Involvement: End User of Application
Submitted Nov 2022
Fantastic Tool!
Likeliness to Recommend
What differentiates Haptik from other similar products?
Ease of implementation, deployment and use.
What is your favorite aspect of this product?
Highly adaptable Excellent UI
What do you dislike most about this product?
I do not dislike anything so far.
What recommendations would you give to someone considering this product?
I highly recommend Haptik for those that want to improve their communication and interactions with clients. I brings you value.
Pros
- Reliable
- Respectful
- Helps Innovate
- Continually Improving Product