
What is Haptik?
Jio Haptik has pioneered AI-powered innovation since 2013, processing 15 billion+ conversations and 10 million+ transactions in 100+ languages for businesses globally. Haptik has two lines of products - Contakt & Interakt - that respectively enable enterprises and SMBs to solve their customers’ biggest pain points. Contakt is an LLM-first customer experience suite comprising AI Assistant, Agent Co-Pilot, and Intelligent Analytics. Interakt is an AI-enabled CRM for SMBs to manage their business on WhatsApp. The company recently won the award for “Tech Startup of the Year” in the AI category at Entrepreneur India Awards 2023.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
Up
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 98%
- Negotiation and Contract:
- 98%
- Conflict Resolution:
- 99%
- Strategy & Innovation:
- 98%
- Service Experience:
- 98%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Haptik?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Personalized Service
Workflow Processing
Artificial Intelligence Engine
Natural Language Processing
Learning and Adaptability
Leads Generation
Intent Extraction
Other Integrations
Vendor Capability Ratings
Vendor Support
Ease of Data Integration
Business Value Created
Ease of Customization
Quality of Features
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Also Featured in...
Haptik Videos
Introducing Contakt - A Generative AI CX Suite by Jio Haptik
Haptik Reviews

Jitendra S.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2024
"Fantastic product!"
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik, a Conversational AI platform, stands out due to its Gen AI-first features. These include an AI-powered Q&A Assistant for self-serve support, GenAI Sales Assistant for conversational buying guidance, AI Co-Pilot with Smart Agent Chat for agent productivity, and Intelligent Analytics with AI-powered recommendations. Additionally, Haptik’s domain-specific specialization ensures superior quality and rapid deployment of Intelligent Virtual Assistants (IVAs) across key industries.
What is your favorite aspect of this product?
One standout feature of Haptik, the Conversational AI platform, is its Gen AI-first approach.
What do you dislike most about this product?
While Haptik offers impressive features, one potential drawback is its learning curve. Users may find it challenging to navigate the platform initially, especially if they lack experience with Conversational AI tools. However, with time and support, this hurdle can be overcome.
What recommendations would you give to someone considering this product?
If you’re considering Haptik, focus on training and onboarding to maximize its benefits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Effective Service

Deji O.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Apr 2023
It is a nice virtual assistant
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik is very useful friendly and easy to use for any lay man
What is your favorite aspect of this product?
The virtual assistant is a yes for me. No worries with Haptik when it comes to it
What do you dislike most about this product?
I like the virtual assistant, although have not been using the chat much
What recommendations would you give to someone considering this product?
There is only one way to confirm the awesomeness of this product except you try
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Ketan K.
- Role: Operations
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2022
Fantastic Product
Likeliness to Recommend
What differentiates Haptik from other similar products?
Support is the key differentiator. Having worked with multiple vendors, I can surely say that the support provided by the Haptik team is really appreciable.
What is your favorite aspect of this product?
Ease of building workflows
What do you dislike most about this product?
Client specific customizations are limited
What recommendations would you give to someone considering this product?
Good AI capabilities with great support
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing