
What is Haptik?
Jio Haptik has pioneered AI-powered innovation since 2013, processing 15 billion+ conversations and 10 million+ transactions in 100+ languages for businesses globally. Haptik has two lines of products - Contakt & Interakt - that respectively enable enterprises and SMBs to solve their customers’ biggest pain points. Contakt is an LLM-first customer experience suite comprising AI Assistant, Agent Co-Pilot, and Intelligent Analytics. Interakt is an AI-enabled CRM for SMBs to manage their business on WhatsApp. The company recently won the award for “Tech Startup of the Year” in the AI category at Entrepreneur India Awards 2023.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
Down
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 98%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 94%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Haptik?
Pros
- Reliable
- Performance Enhancing
- Effective Service
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Availability
Workflow Processing
Application Programming Interface
Learning and Adaptability
Wayfinding
Translation
Leads Generation
Integration With CRM
Multi-channel
Personalized Service
Voice or Text Input
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Customization
Ease of Data Integration
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Haptik Videos
Introducing Contakt - A Generative AI CX Suite by Jio Haptik
Haptik Reviews

Ogunwuyi E.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
AI-Powered Conversations with Emotional Insight
Likeliness to Recommend
What differentiates Haptik from other similar products?
Through its industry-specific Smart Skills, pre-trained Natural Language Understanding (NLU) models, and seamless out-of-the-box integrations with major enterprise tools.
What is your favorite aspect of this product?
its Generative AI-first approach,
What do you dislike most about this product?
It can be challenging for users without a technical background.
What recommendations would you give to someone considering this product?
Evaluate Pricing Against Budget
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy

Dev K.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Oct 2024
Powerful AI Enabled Tool
Likeliness to Recommend
What differentiates Haptik from other similar products?
Strong multilingual capabilities and smooth omni-channel integration
What is your favorite aspect of this product?
Omni-channel integration ensures seamless customer engagement across multiple platforms like WhatsApp, websites, and apps.
What do you dislike most about this product?
Limited personalization options compared to other tools available in the market
What recommendations would you give to someone considering this product?
Make sure to leverage the pre-built templates for faster setup and installation and ensure deeper integration with existing infrastructure for better performance
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered

Lokesh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
User-Friendly, but Limited Customization Options
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik stands out because it specializes in conversational AI, offers customizable solutions for different industries, has a no-code interface for easy chatbot building, supports multiple channels for customer engagement, and provides detailed analytics to help businesses improve their strategies.
What is your favorite aspect of this product?
My favorite aspect of Haptik is its no-code development interface, which makes it easy for anyone, regardless of technical skills, to build and manage chatbots. This accessibility allows more team members to contribute to creating effective conversational experiences without needing to rely on developers.
What do you dislike most about this product?
What I dislike most about Haptik is that, while it offers many features, some users may find the customization options limited compared to more complex platforms. This could make it challenging to create highly specific or advanced conversational flows for unique business needs.
What recommendations would you give to someone considering this product?
If you’re considering Haptik, I recommend exploring the available templates to quickly get started and familiarizing yourself with the no-code interface through tutorials. Take the time to define your business goals and user needs before building your chatbot, and don’t hesitate to reach out to their support team if you need help with customization or deployment.
Pros
- Performance Enhancing
- Effective Service
- Saves Time
- Security Protects