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Salesloft

Groove

Composite Score

7.5 /10

CX Score

7.9 /10

32 Reviews Write a Review

What is Groove?

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

Company Details

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Awards & Recognition

Groove won the following awards in the Sales Engagement Platforms category

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Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2025

4 Top Rated Capabilities

1 Top Rated Features

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

5 Top Rated Capabilities

3 Top Rated Features

2024

Strategy and Innovation
Service Experience
Conflict Resolution

2023

4 Top Rated Capabilities

4 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

6 Top Rated Features

2022

Groove Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Groove.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

98 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Groove?

2% Negative

8% Neutral

90% Positive

Pros

Helps Innovate
Efficient Service
Effective Service
Saves Time

Feature Ratings

Average 83

CRM Integration

Pipeline Management

Sales Analytics

E-Mail Campaign Management

Call Management

E-Mail Integration

Dialer Integration

Internal Sales Collaboration

Workflow Automation

Conversation Coaching

Omnichannel Campaign Management

Vendor Capability Ratings

Average 81

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Business Value Created

Ease of IT Administration

Vendor Support

Breadth of Features

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Also Featured in...

Sales Analytics

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Groove Reviews

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2025

super helpful with facilitating sales cycle

Likeliness to Recommend

7 /10

Pros

Continually Improving Product
Fair
Helps Innovate
Reliable

Gulshan d.

Role: Sales Marketing
Industry: Construction
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2026

Great Tool for Managing Customer Conversations

Likeliness to Recommend

9 /10

What differentiates Groove from other similar products?

Easy to use Email support Automation and ai Many features which are there in my mind

What is your favorite aspect of this product?

Groove is the shared inbox and collaboration features, because they make it easy for teams to manage customer conversations efficiently and respond faster without confusion.

What do you dislike most about this product?

Groove has limited advanced customization and integrations compared to some enterprise help-desk platforms.

What recommendations would you give to someone considering this product?

I would recommend this product to teams who want a simple and easy customer support tool. Before using it, they should try the free trial to see if it fits their workflow. It is especially good for small teams that want to manage customer emails and tickets in one place without using a complicated system.

Pros

Trustworthy
Altruistic
Transparent
Helps Innovate

Primo G.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Its an amazing software to use.

Likeliness to Recommend

10 /10

What differentiates Groove from other similar products?

groove is amazing for its seamless integration into Salesforce, providing a native and user-friendly sales engagement platform. It stands out for its focus on enhancing our sales team productivity through features like automated email sequences, analytics, and engagement tracking—all within the Salesforce environment—resulting in a streamlined and efficient sales process.

What is your favorite aspect of this product?

For its easy to use and the integration to salesforce

What do you dislike most about this product?

The price is too high

What recommendations would you give to someone considering this product?

Its the best for sales people , its giving you the ability to enhance your productivity.

Pros

Respectful
Helps Innovate
Reliable
Enables Productivity

How We Deliver

Events

Groove

What is Groove?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Groove Ratings

85 Likeliness to Recommend

98 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Groove?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Sales Analytics

Groove Reviews

super helpful with facilitating sales cycle

Likeliness to Recommend

Pros

Gulshan d.

Great Tool for Managing Customer Conversations

Likeliness to Recommend

Pros

Primo G.

Its an amazing software to use.

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

Feature Ratings

CRM Integration

Pipeline Management

Sales Analytics

E-Mail Campaign Management

Call Management

E-Mail Integration

Dialer Integration

Internal Sales Collaboration

Workflow Automation

Conversation Coaching

Omnichannel Campaign Management

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Business Value Created

Ease of IT Administration

Vendor Support

Breadth of Features

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration