What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceLooker Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Looker.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
95 Plan to Renew
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Respectful
- Helps Innovate
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Dashboard
Collaboration
Operational Reporting Capabilities
Data Connectors and Data Mashup
Intelligent Alerts and Notifications
Self Service and Ad Hoc Capabilities
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Quality of Features
Ease of Customization
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Looker in this category (opens in a new tab)
Sales Analytics
Translation missing: en.product_page.ratings.score 8.6
View Looker in this category (opens in a new tab)
Business Intelligence & Analytics - Enterprise
Translation missing: en.product_page.ratings.score 8.2
View Looker in this category (opens in a new tab)
Retail Analytics
Translation missing: en.product_page.ratings.score 8.0
View Looker in this category (opens in a new tab)
Looker Reviews
Anuj V.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
Trusted & Robust Business intelligence platform !
Likeliness to Recommend
What differentiates Looker from other similar products?
The best thing about Looker which acts as USP is that it never breakdown or slows down while working and is quite trusted by peers and users. The data visibility has improved significantly with looker insights due to its real time data refresh feature which provides optimum data visibility and gives real time embedded data analytics for decision making by organizations. It is one of the most stable and high performing insights delivering platform with wider peer recommendations and greater uses cases in public domain.
What is your favorite aspect of this product?
Data visualization experience has boosted significantly after introduction of Looker in our business ecosystem and now data analytics team feels confident and updated with data metrics and its performance real time. It helps in making better decision making practices amongst the decision makers. The LookML feature is the most talked about analytics function where data teams customize data feeds and manage the dashboards on their own with improved visibility and data insights give clear workable actionable.
What do you dislike most about this product?
No problem or issue is reported about the application so far and we are absolutely delighted with the working on the application and would continue with Looker for longer period of time owing to its real time data refresh functionality and providing data insights 24/7
What recommendations would you give to someone considering this product?
It is one of the most trusted applications offered by Google Cloud Platform with varied kinds of enormous real business use cases for enabling Bi modelling and improving data visualization and analysis. I would urge everyone to go for trial version of Looker first and understand the utility functions and used cases as per your business case scenario and fetch decision making insights
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Mohit P.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2026
Most affordable and advances cloud BI tool.
Likeliness to Recommend
What differentiates Looker from other similar products?
It is affordable and available in cloud for a lot of team members and peoples. now more people can work in same dashboard without sharing overall files through mails and other communication channels.
What is your favorite aspect of this product?
It is very fast to create logical measures for cards and other visuals. The UI is clean and smooth. The Appscript is amazing to automate tasks. Automatic refresh of Pivot table and Import data formulas are useful.
What do you dislike most about this product?
The quality of visuals can be much better, while zooming the reports generated in pdf the pixels breaks. Security and access should be more strong, the admin should have row level security in google sheets so that the looker's table should refresh until someone approves.
What recommendations would you give to someone considering this product?
Please without doubt go for it, if you want to share your live dashboards to more peoples and also if the data sources of your dashboards are coming from more contributors.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Shiwam M.
- Role: Student Academic
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Robust, scalable business intelligence with strong
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker distinguishes itself through its centralized LookML data modeling layer, which ensures consistent metrics, strong governance, and scalable analytics across the organization—something that many traditional BI tools lack.
What is your favorite aspect of this product?
My favorite feature of Looker is the **LookML modeling layer**, which ensures data consistency, strong governance, and dependable metrics across all dashboards and teams.
What do you dislike most about this product?
What I dislike most about Looker is its **sharp learning curve**, particularly for non-technical users, and its reliance on LookML for even minor customizations.
What recommendations would you give to someone considering this product?
Before selecting Looker, I recommend thoroughly assessing your data maturity and team skills, as it provides the most value when you have well-structured data models and the technical resources to effectively manage LookML.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Effective Service