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Looker

Composite Score
8.5 /10
CX Score
8.9 /10
Looker
8.5 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
6% Neutral
93% Positive

Pros

  • Trustworthy
  • Respectful
  • Helps Innovate
  • Saves Time

Feature Ratings

Average 80

BI Security

84

Data Exploration and Visualization

84

Dashboard

84

Collaboration

82

Operational Reporting Capabilities

82

Data Connectors and Data Mashup

80

Intelligent Alerts and Notifications

80

Self Service and Ad Hoc Capabilities

79

BI Platform Administration

79

Mobile

71

Vendor Capability Ratings

Average 77

Business Value Created

83

Ease of Data Integration

80

Ease of Implementation

79

Quality of Features

79

Ease of Customization

78

Breadth of Features

78

Ease of IT Administration

77

Usability and Intuitiveness

76

Availability and Quality of Training

74

Vendor Support

74

Product Strategy and Rate of Improvement

73

Looker Reviews

Anuj V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Trusted & Robust Business intelligence platform !

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

The best thing about Looker which acts as USP is that it never breakdown or slows down while working and is quite trusted by peers and users. The data visibility has improved significantly with looker insights due to its real time data refresh feature which provides optimum data visibility and gives real time embedded data analytics for decision making by organizations. It is one of the most stable and high performing insights delivering platform with wider peer recommendations and greater uses cases in public domain.

What is your favorite aspect of this product?

Data visualization experience has boosted significantly after introduction of Looker in our business ecosystem and now data analytics team feels confident and updated with data metrics and its performance real time. It helps in making better decision making practices amongst the decision makers. The LookML feature is the most talked about analytics function where data teams customize data feeds and manage the dashboards on their own with improved visibility and data insights give clear workable actionable.

What do you dislike most about this product?

No problem or issue is reported about the application so far and we are absolutely delighted with the working on the application and would continue with Looker for longer period of time owing to its real time data refresh functionality and providing data insights 24/7

What recommendations would you give to someone considering this product?

It is one of the most trusted applications offered by Google Cloud Platform with varied kinds of enormous real business use cases for enabling Bi modelling and improving data visualization and analysis. I would urge everyone to go for trial version of Looker first and understand the utility functions and used cases as per your business case scenario and fetch decision making insights

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Mohit P.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Most affordable and advances cloud BI tool.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

It is affordable and available in cloud for a lot of team members and peoples. now more people can work in same dashboard without sharing overall files through mails and other communication channels.

What is your favorite aspect of this product?

It is very fast to create logical measures for cards and other visuals. The UI is clean and smooth. The Appscript is amazing to automate tasks. Automatic refresh of Pivot table and Import data formulas are useful.

What do you dislike most about this product?

The quality of visuals can be much better, while zooming the reports generated in pdf the pixels breaks. Security and access should be more strong, the admin should have row level security in google sheets so that the looker's table should refresh until someone approves.

What recommendations would you give to someone considering this product?

Please without doubt go for it, if you want to share your live dashboards to more peoples and also if the data sources of your dashboards are coming from more contributors.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Shiwam M.

  • Role: Student Academic
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Robust, scalable business intelligence with strong

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker distinguishes itself through its centralized LookML data modeling layer, which ensures consistent metrics, strong governance, and scalable analytics across the organization—something that many traditional BI tools lack.

What is your favorite aspect of this product?

My favorite feature of Looker is the **LookML modeling layer**, which ensures data consistency, strong governance, and dependable metrics across all dashboards and teams.

What do you dislike most about this product?

What I dislike most about Looker is its **sharp learning curve**, particularly for non-technical users, and its reliance on LookML for even minor customizations.

What recommendations would you give to someone considering this product?

Before selecting Looker, I recommend thoroughly assessing your data maturity and team skills, as it provides the most value when you have well-structured data models and the technical resources to effectively manage LookML.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Effective Service

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