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Looker

Composite Score
8.5 /10
CX Score
8.9 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

Up 2
Since last award

95 Plan to Renew

77 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
90%
Negotiation and Contract:
88%
Conflict Resolution:
92%
Strategy & Innovation:
87%
Service Experience:
89%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

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2% Negative
8% Neutral
90% Positive

Pros

  • Trustworthy
  • Fair
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 80

BI Security

84

Data Exploration and Visualization

84

Operational Reporting Capabilities

83

Collaboration

82

Dashboard

82

Intelligent Alerts and Notifications

81

Data Connectors and Data Mashup

81

Self Service and Ad Hoc Capabilities

81

BI Platform Administration

80

Mobile

72

Vendor Capability Ratings

Average 77

Business Value Created

83

Quality of Features

80

Ease of Data Integration

80

Ease of Implementation

79

Breadth of Features

78

Ease of IT Administration

76

Ease of Customization

76

Usability and Intuitiveness

76

Vendor Support

75

Availability and Quality of Training

73

Product Strategy and Rate of Improvement

73

Looker Reviews

Jacqui-MCMX E.

  • Role: Public Sector
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Enhancing Analytics with Google Looker.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

One of Google Looker’s key strengths is flexibility of data modelling to meet clients’ specific needs, as it is possible to design first-level metrics and dimensions for client’s business cases. Thus, organizations can gain more comprehensive and detailed information from the available data, which leads to better competitiveness in analytics compared to other actors.

What is your favorite aspect of this product?

The functions of Looker is truly inspiring and what can make it awesome is the Look ML for data modelling. This feature permits one to promote the development of interacting measurements that are alike in some ways to a particular business criterion. It also increases the accuracy of the data and enables organizations to derive knowledge in the best possible manner.

What do you dislike most about this product?

Google Looker could be complicated to learn for the new user especially to those with no background knowledge in the software. Despite that, the designed and offered opportunities are semi-automated and quite unobtrusive, creating the entire Look ML structure can be complex and may make the platform less usable in some organizations.

What recommendations would you give to someone considering this product?

In brief, for firms and individuals planning to adopt Google Looker, I suggest that more time should be taken in training and the time of application on-board. Becoming more familiar with Google Looker and the platform will improve your analytic abilities and the use of the tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Britt H.

  • Role: Consultant
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Strengths and Considerations of Looker.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker's seamless integration with various data sources and cloud platforms facilitates a unified data ecosystem. This interoperability, coupled with a mere point and click interface makes the tool end user friendly, greatly distinguishing it from most other analytics tools in the market. Google Looker is rather special in terms of data visualization and analysis. Looker has its own powerful modelling language LookML that means the users are able to define metrics and dimensions based on their business logic.

What is your favorite aspect of this product?

One can record that the given platform has been designed considering usability which improves user experience tremendously. Due to features such as installed applications including drag drop, this software can be easily managed even by persons with less technological knowledge as well as many layers and interactive dashboards enable easy interaction with dos. This makes the work more team-oriented and emphasizes making decisions based on specific data from the process.

What do you dislike most about this product?

The issue of the cost rates may also be an area of concern for companies that are still young or are just starting. However, the cost required to implement Looker along with the cost of its maintenance can be unreasonably expensive for organizations that do not have enough capital or resources, which can make it difficult to use Looker for getting access to these advanced analytical tools and other related operations.

What recommendations would you give to someone considering this product?

It is good to evaluate the specific needs of the organisation in relation to the data as well as the cost of the service. Knowing how Looker can help you achieve the outlined goals & objectives will help you more effectively accomplish them and also in physical implementation and cost control processes related to the tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rupali S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

suited for advanced user rights.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker provides rather exact control over what every user may view and do.

What is your favorite aspect of this product?

We have configured roles so certain people may delve deeply into row-level data while others only view top-level summaries. This guards private information without sacrificing knowledge.

What do you dislike most about this product?

The permissions UI takes some getting used to and is not very straightforward.

What recommendations would you give to someone considering this product?

Looker provides powerful access governance if you require control and oversee several user tiers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Commodity Features

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