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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

100 Plan to Renew

73 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
91%
Negotiation and Contract:
96%
Conflict Resolution:
96%
Strategy & Innovation:
94%
Service Experience:
94%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

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0% Negative
10% Neutral
90% Positive

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Inspires Innovation

Feature Ratings

Average 82

Automated Data Ingestion

88

Promotions Management

82

Automated Customer Data Ingestion and Harmonization

82

Low-Code Report Construction

82

Demand Forecast Integration

80

Native Business Intelligence Interface

76

Vendor Capability Ratings

Average 76

Usability and Intuitiveness

81

Business Value Created

80

Ease of Data Integration

79

Quality of Features

79

Vendor Support

77

Breadth of Features

77

Ease of Implementation

75

Availability and Quality of Training

73

Ease of Customization

73

Product Strategy and Rate of Improvement

71

Ease of IT Administration

68

Looker Reviews

Rupali S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

suited for advanced user rights.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker provides rather exact control over what every user may view and do.

What is your favorite aspect of this product?

We have configured roles so certain people may delve deeply into row-level data while others only view top-level summaries. This guards private information without sacrificing knowledge.

What do you dislike most about this product?

The permissions UI takes some getting used to and is not very straightforward.

What recommendations would you give to someone considering this product?

Looker provides powerful access governance if you require control and oversee several user tiers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Commodity Features

Kevan B.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Stacks Up Against Competitors

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Real-time data insights,, offers various visualization options, and ensures up-to-date data differentiates Looker from other similar products.

What is your favorite aspect of this product?

- Ensures data encryption and access controls - Enables data governance and management. - Provides extensive support documentation.

What do you dislike most about this product?

- Some features require extra fees. - Visualization capabilities are limited. - Limited Scalability

What recommendations would you give to someone considering this product?

Recommend trying

Pros

  • Unique Features
  • Efficient Service
  • Inspires Innovation
  • Client Friendly Policies

Farah W.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

A Look at Looker in Action.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker serves as a pivotal tool in our data strategy, aiming to provide accessible and scalable data solutions for various departments. Looker's strength lies in its prioritization of data accessibility and flexibility

What is your favorite aspect of this product?

Looker excels in its primary goal of making clean data readily available to the organization. Empowering teams with quick and reliable access to data reduces reliance on the analytics team and fosters real-time reporting.

What do you dislike most about this product?

The lack of an automatic data dictionary creation feature within Looker is a noted inconvenience.

What recommendations would you give to someone considering this product?

From a user perspective, Looker's UI is intuitive, facilitating ease of use. Our teams leverage the tool for a large analytics project, integrating data from various sources and transforming activities accordingly

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity