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Looker

Composite Score
8.5 /10
CX Score
8.9 /10
Looker
8.5 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
6% Neutral
93% Positive

Pros

  • Trustworthy
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 80

Data Exploration and Visualization

84

BI Security

84

Dashboard

83

Operational Reporting Capabilities

83

Collaboration

82

Data Connectors and Data Mashup

80

Self Service and Ad Hoc Capabilities

80

Intelligent Alerts and Notifications

80

BI Platform Administration

79

Mobile

70

Vendor Capability Ratings

Average 77

Business Value Created

82

Quality of Features

80

Ease of Data Integration

79

Ease of Implementation

79

Breadth of Features

77

Ease of Customization

77

Ease of IT Administration

76

Usability and Intuitiveness

75

Vendor Support

74

Availability and Quality of Training

74

Product Strategy and Rate of Improvement

73

Looker Reviews

Vaibhav L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2025

The rapid visualization tool.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

its cloud functionality is makes it different, anyone who just has a share access can see and edit reports (with editor access).

What is your favorite aspect of this product?

The data modelling is more easy than other bi tools.

What do you dislike most about this product?

Visuals are not much clear compare to other, quality seems low

What recommendations would you give to someone considering this product?

If you have more peoples in team and want to work in same report, then in free of cost you can start building.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

SOMTO E.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Fantastic Bi Tool

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

it is very good and outstanding for business intelligence

What is your favorite aspect of this product?

My favorite aspect of Looker is its "single source of truth" architecture powered by LookML—the YAML-based modeling layer that ensures consistency, reusability, and governance across an organization

What do you dislike most about this product?

it doesn't thrive well when it comes to statistical analysis

What recommendations would you give to someone considering this product?

if you are a Bi analyst then looker is a good choice

Pros

  • Performance Enhancing
  • Unique Features
  • Respectful
  • Client's Interest First

Tejaswini K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

"Powerful but Requires Expertise"

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

1. Data Modeling with LookML 2. In-Database Architecture 3. Cloud-Native and API-First 4. Governance and Scalability 5. Developer-Friendly 6. Focus on Self-Service

What is your favorite aspect of this product?

My favorite aspect of Looker is its semantic modeling layer powered by LookML. Here's why it's a standout feature: Consistency Across the Organization: By defining business logic (like revenue, churn, or customer segments) once in LookML, everyone—from analysts to executives—gets consistent answers regardless of who builds the report. Scalable Governance: LookML makes it easier to govern and scale analytics across teams without duplicating logic in every dashboard or report. Reusability & Modularity: Once a model is defined, it can be reused across different dashboards, making analytics faster and more efficient over time.

What do you dislike most about this product?

What many users dislike most about Looker is the steep learning curve of LookML and initial setup complexity

What recommendations would you give to someone considering this product?

Invest in Data Modeling Expertise Early. Start with a Clear Data Governance Strategy. Ensure Compatibility with Your Data Stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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