What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
AI Tools
Social Media Analytics
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Apurva S.
- Role: Public Sector
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
For Tracking User Data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's very easy to check the user behaviour and traffic.
What is your favorite aspect of this product?
It's User interface is not complex.
What do you dislike most about this product?
Nothing at all.
What recommendations would you give to someone considering this product?
Set goals for better experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Akshaj M.
- Role: Student Academic
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Nov 2023
In-depth Insights, User-Friendly
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is different because it gives really deep insights for free. It's good at tracking all kinds of user actions and gives you a clear picture of your website’s performance. Plus, it works well with other Google tools, which is handy.
What is your favorite aspect of this product?
My favorite thing about Google Analytics is how it shows so much about who visits your site and what they do there. The data is really detailed, and you can see how changes on your site affect visitor behavior, which is super useful for making improvements.
What do you dislike most about this product?
The thing that's tough about Google Analytics is it can be really complex and hard to understand, especially if you're new to it. Sometimes, finding the exact data you need is challenging, and the interface can be overwhelming with so much information.
What recommendations would you give to someone considering this product?
If you're thinking about Google Analytics, start by setting clear goals for what you want to track. Take time to learn the basics, as it can be complex. Also, use its customization options to get the most relevant data for your needs.
Pros
- Helps Innovate
- Performance Enhancing
- Efficient Service
- Respectful
Jacob T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Learn your website with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
As we all going to use google as a search engine, a tool from it is the best when it comes to analytics
What is your favorite aspect of this product?
They Dashboards are very well structured
What do you dislike most about this product?
The price point is quite expensive
What recommendations would you give to someone considering this product?
Good to go
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
