What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Derek M.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
The most important tool in our arsenal
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and encompasses everything needed to track, understand, and optimize the website & UX
What is your favorite aspect of this product?
The fact that it's free
What do you dislike most about this product?
It took one week for me to fully understand the key metrics and the dashboard
What recommendations would you give to someone considering this product?
Get someone who can help you onboard to the tool, it is easier than exploring yourself - especially if you want to understand the most important metrics and how to handle them
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Tyler T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2023
GA4 is a bust.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's worse than anything I have used, including the old version.
What is your favorite aspect of this product?
It's easy to implement.
What do you dislike most about this product?
The usability of the product.
What recommendations would you give to someone considering this product?
Go with something else.
Pros
- Efficient Service
- Caring
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing
Georgina D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Single tool that allows you to track & optimize
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s a free tool that enables us to follow and improve our own as well as client websites
What is your favorite aspect of this product?
Ability to customize daahboards
What do you dislike most about this product?
Overwhelming if not customized for specific needs
What recommendations would you give to someone considering this product?
Hire an expert in Analytics to set everything up properly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
