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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Truc N.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Comprehensive website traffic analysis tool

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Ease of use: Google Analytics is known for its user-friendly interface, making it accessible to users of all skill levels. Data quality: Google Analytics is built on a robust infrastructure that provides high-quality data and reliable tracking. Global scale: Google Analytics has a global reach, with support for multiple languages and the ability to track traffic from around the world.

What is your favorite aspect of this product?

Insights into user behavior: Google Analytics provides detailed insights into how users interact with a website, including pageviews, bounce rate, time on site, and more, which can be used to improve the overall user experience. Demographic information: Google Analytics provides demographic information about website visitors, such as age, gender, and location, which can be useful for tailoring content and marketing efforts to specific audiences. Traffic sources: Google Analytics provides information about where website traffic is coming from, including search engines, social media, referrals, and direct traffic, which can be used to optimiz

What do you dislike most about this product?

Steep learning curve: While Google Analytics is known for its user-friendly interface, it can be complex to set up and use, especially for users who are new to web analytics. Limited real-time data: Google Analytics provides real-time data, but it can be limited in scope and may not always be accurate, making it difficult to use for some real-time reporting needs.

What recommendations would you give to someone considering this product?

Determine your goals: Before you start using Google Analytics, take some time to determine what you want to track and what insights you're hoping to gain. This will help you configure the tool to meet your specific needs and ensure that you get the most out of the product. Learn the basics: Google Analytics has a lot of features and functionality, so it's important to spend some time learning the basics before diving in. This will help you get up to speed quickly and avoid frustration down the line.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Zack L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Your Key to Website Success

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

The product integrates well with other Google tools, such as Google Ads and Google Search Console, providing a comprehensive view of marketing and advertising efforts.

What is your favorite aspect of this product?

The custom dashboards and reports make it easy to understand and analyze data, and the insights gained have been instrumental in making informed decisions about website optimization and marketing strategies.

What do you dislike most about this product?

the vast amount of data can sometimes be overwhelming and difficult to interpret, especially for less experienced users.

What recommendations would you give to someone considering this product?

I would highly recommend Google Analytics to anyone looking for a comprehensive website tracking and analysis tool. The product is easy to use and provides valuable insights that can help improve website performance and drive business growth. It's important to allocate sufficient time for setting up and learning the product to get the most out of it.

Pros

  • Helps Innovate
  • Respectful
  • Client Friendly Policies
  • Acts with Integrity

Samantha S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

"I have had a great experience while using it.!!"

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Audience Insights: Google Analytics provides detailed information about the demographics, interests, and behaviors of website visitors.

What is your favorite aspect of this product?

Google Analytics helps me to track the sources of website traffic and identify any suspicious behavior, such as a sudden increase in traffic from a specific location or an unusual pattern of activity.

What do you dislike most about this product?

Google Analytics collects a large amount of personal data, including IP addresses and user behavior. This information is stored by Google, which raises privacy concerns for me.

What recommendations would you give to someone considering this product?

They should give it a try. Google Analytics provides insights into the performance of mobile apps, including information about app usage, user engagement, and conversion rates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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