What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Lokesh D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Unleashing the Power of Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is a superior analytics tool because of its flexibility and depth of features. It has many useful functions, such as a report generator that works in real time, the ability to create custom dimensions, and the ability to monitor and record events and goals. This tool makes it simple to optimise campaigns by integrating with other Google services such as AdWords and Search Console.
What is your favorite aspect of this product?
Google Analytics has been a game-changer for me in terms of tracking and analysing user behaviour on my websites. I like that it shows me information about my website's visitors, pages seen, etc., in real time. The platform's user-friendly design allows me to quickly generate individualised reports and conduct thorough analyses of my data.
What do you dislike most about this product?
One of Google Analytics' many flaws is that it offers little in the way of client service. The only place I can turn for help if I run into problems or have queries are internet discussion boards or courses. The volume of information may also be intimidating, and it may take some time to compile reports that are specific to my needs.
What recommendations would you give to someone considering this product?
Time spent learning Google Analytics's ins and outs is time well spent, in my opinion. Several options exist for learning about analytics online, such as Google's own Analytics Academy, which provides free training and credentials. With some work, you can get the most out of Google Analytics and learn a lot about how your website is used.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Effective Service
Jonathan S.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Detailed website tracking and analysis.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Offers extensive tracking and analysis capabilities, including real-time data, customizable reports, and the ability to track specific user segments.
What is your favorite aspect of this product?
Its comprehensive tracking and analysis features provide valuable insights into website performance and user behavior.
What do you dislike most about this product?
Its data can be overwhelming for beginners, and some users find its interface to be outdated and difficult to navigate.
What recommendations would you give to someone considering this product?
ake advantage of the wealth of online tutorials and resources available to help you understand and make the most of the software, and consider investing in a paid course or consultant if you need more in-depth help. Youtube, in addition to the suite of content Google provides, is more than enough to get started.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Nabin P.
- Role: C-Level
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Most advanced analytics for enterprise websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is easy to implement and is widely used. Can easily handle billions of hits. Readily available training and professionals.
What is your favorite aspect of this product?
It's free for small and mid-sized businesses so the owners can grow their businesses without any burden.
What do you dislike most about this product?
It is not a self-hosted service, so cannot be confident with data privacy.
What recommendations would you give to someone considering this product?
It's easy to use and offers lots of useful features for free. Its paid plan further allows us to track and analyze big data.
Pros
- Trustworthy
- Saves Time
- Respectful
- Helps Innovate
Cons
- Security Frustrates
- Vendor's Interest First
- Less Transparent
