What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Payton B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2024
Industry Standard - if you know how to use it!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and an industry standard, everyone should have a GA4 account and take the SkillShop courses to get GA4 certified.
What is your favorite aspect of this product?
It's available to anyone with a website! Low barrier to entry for set up and tons of resources out there for troubleshooting.
What do you dislike most about this product?
There is a steep learning curve for finding the exact data you need.
What recommendations would you give to someone considering this product?
Just do it and figure it out as you go!
Pros
- Reliable
- Respectful
- Fair
- Acts with Integrity
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
The default for analytics
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Inspires Innovation
- Includes Product Enhancements
Cons
- Less Efficient Service
- Wastes Time
- Less Effective Service
Kunal S.
- Role: Information Technology
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Sep 2024
User-friendly and cost-effective
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out due to its user-friendly interface, free basic version, and seamless integration with other Google services like Ads and Search Console. It offers extensive resources and community support, making it accessible for all users. With the latest version, GA4, it provides advanced tracking, machine learning insights, and a focus on privacy, making it a popular choice for businesses looking for an effective analytics solution.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is how easy it is to use. The interface is intuitive, making it simple to navigate and find the insights I need without feeling overwhelmed. Plus, the integration with other Google services makes tracking everything in one place super convenient!
What do you dislike most about this product?
What I dislike most about Google Analytics is that some advanced features can be a bit complicated to set up, especially for users who are new to analytics. It sometimes requires a learning curve to fully leverage its capabilities, which can be frustrating when you just want to get quick insights.
What recommendations would you give to someone considering this product?
I would recommend starting with the free version of Google Analytics to get familiar with its features and interface. Take advantage of the many online tutorials and resources to help you learn how to set it up effectively. Also, be sure to explore the integration options with other Google tools like Ads and Search Console for a more comprehensive view of your data. Finally, don't hesitate to reach out to the community for support—there are plenty of forums and groups where you can find helpful advice!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
