What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Loana A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Decoding Digital Success with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is really important. It has easy-to-use features, detailed metrics analysis, and real-time insights perfect for examining digital performance. To achieve digital success, set business-aligned goals and use KPIs like traffic, conversions, bounce rate, and time on site. Monitor website sources and channels. Identify successful user interactions and conversion funnels for a holistic view of performance. Analyzing user behavior trends helps make strategic decisions.
What is your favorite aspect of this product?
Google Analytics offers an easy-to-use interface that enables Business Analysts to navigate effortlessly. Its user-friendly design ensures accessibility for professionals with different levels of expertise. Providing real-time data allows Business Analysts to stay informed about website performance. This feature helps respond quickly to emerging trends or issues. Business analysts can create personalized reports that cater to the specific requirements of marketing and development teams. This adaptability amplifies the communicative impact of the data.
What do you dislike most about this product?
As an enthusiastic user, I propose improvements that could enhance Google Analytics: Presenting more subtle goal configurations, which can accommodate a wider range of business objectives, and expanding the capability to segment users based on a broader range of parameters for extensive analysis. On big websites with lots of data, Google Analytics might use sampling, which could affect the accuracy of the information you get.
What recommendations would you give to someone considering this product?
Google Analytics helps businesses understand website performance and gain insights to guide marketing and development strategies. The tool provides cross-device tracking, enabling analysts to follow user interactions across multiple devices. Google Analytics 360, the premium version, offers higher data limits and reduced sampling to compensate for data irregularities. Google Analytics ensures the privacy and reliability of the data stored on the platform by implementing strong security measures.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Apurva S.
- Role: Public Sector
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
For Tracking User Data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's very easy to check the user behaviour and traffic.
What is your favorite aspect of this product?
It's User interface is not complex.
What do you dislike most about this product?
Nothing at all.
What recommendations would you give to someone considering this product?
Set goals for better experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Elena D.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: Business Leader or Manager
Submitted Nov 2023
The data source any business needs to innovate
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Very good quality support team. Trusted data and fairly quick implementation
What is your favorite aspect of this product?
The insights provided which help the business moving forward
What do you dislike most about this product?
The time and resources needed to add custom tracking.
What recommendations would you give to someone considering this product?
Go for it! You and the business need this!
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Transparent
