Google Analytics

What differentiates Google Analytics from other similar products?

It's a free to use and easy to integrate for an absolute beginner

What is your favorite aspect of this product?

It organises your website according to real metrics which always keeps the backend updated

What do you dislike most about this product?

There are some google policy that need a bit of rectification like the PII and data retention

What recommendations would you give to someone considering this product?

It's a free to use analytics tool and also easy to use so, you can give it a try for your website analysis

What differentiates Google Analytics from other similar products?

GA is the single most product that's dominating the web analytics.

What is your favorite aspect of this product?

I like the way in which we can monitor/analyze all the web traffic.

What do you dislike most about this product?

I wish GA4 would be more intuitive such as Universal.

What recommendations would you give to someone considering this product?

I'd recommend them to learn GA4 as soon as possible.

What differentiates Google Analytics from other similar products?

High-quality data is essential for strategic risk mitigation. That is why I rely on Google Analytics to deliver insights about website visitors that directly inform risk and credit decisions that benefit the bottom line. The ability to overlay website data with external factors such as interest rates and unemployment rates provides unique competitive intelligence. Models can then be adjusted to minimize defaults and financial risk. The sheer depth of digital intelligence it offers will quickly become an essential tool for minimizing financial vulnerability and maximizing profitable opportunities.

What is your favorite aspect of this product?

With Google Analytics, I can segment web traffic by key attributes such as location, device, previous visits and more to quantify and profile our digital audience. I particularly like the granular e-commerce analytics that track shopping behavior from product views to purchases to refunds. The intuitive interface makes it easy to export custom reports for management. Specialized dashboards allow me to monitor metrics related to revenue, lead quality and customer retention key indicators of credit risk.

What do you dislike most about this product?

However, with so much functionality, Google Analytics lacks guided workflow recommendations. This means that analysts need to know exactly what questions need to be answered before mining the extensive data. Creating custom dashboards also adds a level of complexity that is better suited to experienced analysts.

What recommendations would you give to someone considering this product?

However, I've been able to use actionable insights from Google Analytics to expand lending programs into previously overlooked, low-risk regions, resulting in an increase in interest income over two years. Dynamic risk scoring incorporating website visitor metrics has also reduced defaults, saving millions. For any credit risk analyst looking to enrich models with relevant website data, or to track metrics that are highly correlated with risk… look no further than Google Analytics.