What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Mika Y.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Good for all users
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics work for all users from a small business owner to a large organization. Also, it's easy to implement as there are many helpful websites.
What is your favorite aspect of this product?
Free version is available. Also, it works well with Google Ads.
What do you dislike most about this product?
I didn't like the less flexibility in Universal Analytics before; however, GA4 has resolved the issue now.
What recommendations would you give to someone considering this product?
You can try with the free version to explore the features and UI. Google offers great YouTube videos how to start with.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Charges for Enhancements
Michael A.
- Role: Information Technology
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2022
Exceptional product - GA4 is Transformational
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its integrations and synergistic value proposition inherent in the confluences that comprise the larger google cloud and marketing platform
What is your favorite aspect of this product?
Tie - love the integrations and sum greater than parts value realizations they enable - furthermore love that with GA4 and GCP and the daily granular Big Query export have automated data collection for mining, k-means clustering, and facilitated machine learning with Big Query ML - data that is assured consistent and thus leverageable schema and frameworks!
What do you dislike most about this product?
Patience is not my greatest virtue; I am eager and excited for the value unleashing potentiations Google is steadily working towards facilitating in coming days, weeks, year.
What recommendations would you give to someone considering this product?
Its an exceptional, free, value creator and enabler that with GA4 is witnessing a transformational shovel shaped exponential acceleration in trend of value potentiation elevation. Definitely would advise leveraging true expertise in initial implementation and onboarding as there's tremendous flexibility to identify the methods, means, and measures that will translate to clear corporate value realization.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
ADITYA G.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Very useful for tracking performance and growth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is much better than other paid tools because it gives you very deep insights for free. In one place, it keeps track of user behavior, traffic sources, conversions, and information about the audience. Also, since it's made by Google, it works well with other Google services like Ads, Tag Manager, and Search Console. This makes it easier and more accurate to look at how well a website is doing.
What is your favorite aspect of this product?
The part I like best is that it shows live website traffic and how people interact with pages. It helps me figure out what people like about the content and what needs to be changed. Also, the graphs and reports have a lot of information, which makes it easier to make business and marketing choices.
What do you dislike most about this product?
At first, the interface may seem hard to understand, especially for new users. For some reports, you need to learn hard-to-understand technical terms. Also, it wasn't easy to switch from the old version (Universal Analytics) to GA4 because a lot of features had changed and some options are still limited.
What recommendations would you give to someone considering this product?
Google Analytics is a great tool to use if you want to grow your website or online business. To better understand the data, just take some time to learn the basics or watch some videos. The tool is very powerful and useful for improving performance and getting more sales once you get used to it.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Efficient Service
