What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
AI Tools
Social Media Analytics
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Michael A.
- Role: Information Technology
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2022
Exceptional product - GA4 is Transformational
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its integrations and synergistic value proposition inherent in the confluences that comprise the larger google cloud and marketing platform
What is your favorite aspect of this product?
Tie - love the integrations and sum greater than parts value realizations they enable - furthermore love that with GA4 and GCP and the daily granular Big Query export have automated data collection for mining, k-means clustering, and facilitated machine learning with Big Query ML - data that is assured consistent and thus leverageable schema and frameworks!
What do you dislike most about this product?
Patience is not my greatest virtue; I am eager and excited for the value unleashing potentiations Google is steadily working towards facilitating in coming days, weeks, year.
What recommendations would you give to someone considering this product?
Its an exceptional, free, value creator and enabler that with GA4 is witnessing a transformational shovel shaped exponential acceleration in trend of value potentiation elevation. Definitely would advise leveraging true expertise in initial implementation and onboarding as there's tremendous flexibility to identify the methods, means, and measures that will translate to clear corporate value realization.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ruvern R.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2025
Poor process for google ads
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
the process in implementing this analytics is a frustrating process and it is still not sorted.
What is your favorite aspect of this product?
nothing thus far
What do you dislike most about this product?
the process in implementing this analytics is a frustrating process and it is still not sorted.
What recommendations would you give to someone considering this product?
I will not recommend this product
Cons
- Vendor's Interest First
- Under Delivered
- Inhibits Innovation
Rohit P.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2025
Tool for understanding website progress.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It does not just measure visitor counts but also shows where people came from and how they navigated the website.
What is your favorite aspect of this product?
Instantly identify which pages performed well keywords and traffic sources are available. The impact of changes can be seen in real time.
What do you dislike most about this product?
Data is a bit difficult for new users to understand. Some features are hidden deep within.
What recommendations would you give to someone considering this product?
If you want to grow a website there is no direction without analytics. Every website owner should use it to ensure clear results.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Security Frustrates
- Wastes Time
