This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

George K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

"I stately adore it this product"!

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Praiseworthy with it's ability to easily understand customer behavior and preferences.

What is your favorite aspect of this product?

Very tantalization with issue identification and fixing.

What do you dislike most about this product?

Startling with it's issue identification and fixing.

What recommendations would you give to someone considering this product?

I stately adore it's convenience to understand customer behavior and preferences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jorge A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

To understand how users behave.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

You can access comprehensive traffic and performance data. Making strategic decisions is aided by the comprehensive metrics it provides. The user analysis technique on many devices is one of its continuously improved functions.

What is your favorite aspect of this product?

I like Google Analytics, it can track the number of visits a website receives, as well as where they come from (organic search, paid advertising, social media, etc.). You can conduct an examination of user behavior. Track user interactions with the page, including navigation paths, bounce rate, and dwell time.

What do you dislike most about this product?

Technical expertise may be needed to create complex conversion flows and unique occurrences.

What recommendations would you give to someone considering this product?

To gauge the effectiveness of advertising campaigns utilizing UTM parameters, I suggest Google Analytics (Google Ads, Email Marketing, among others).

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Paras R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It provides extensive tracking features, such as those for user acquisition, behavior and conversions. Furthermore, This platform offers sophisticated functionalities such as personalised reporting, segmentation of data and combination with other google technologies. Web professionals and testers alike appreciate it because of its easy to use interface and extensive documentation, which cater to both technical and non- technical users.

What is your favorite aspect of this product?

Its adaptability and comprehensiveness of information. I can monitor a broad variety of user actions using it, from straightforward pageviews to intricate conversions. Furthermore, a full perspective of user interactions is provided by Google Analytics connectivity with other Google tools like Google tools like Google Data Studio and Google ads, which aids in my ability to make data- driven decisions.

What do you dislike most about this product?

Although it is a very strong tool, especially for more intricate analysis, I occasionally find its interface to be too confusing. Finding the precise data I need can be challenging due to the overwhelming amount of measurements and characteristics. Furthermore, the inability to handle some data types like offline conversions can be annoying for testing circumstances.

What recommendations would you give to someone considering this product?

For testers, its many capabilities, simplicity of use and compatibility with other Google technologies make it an invaluable tool. But be ready to put in some time to become familiar with its features and comprehend how to use its data to guide your testing. You can utilise the software to enhance functionality and user experience of your product with a little bit of skill.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Google Analytics Comparisons