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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Yogesh S.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Use For Improvement in User Interface Design

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

-Google Analytics offers a free version that provides robust analytics capabilities, making it accessible to a wide range of users, including small businesses and individuals. This allows users to start analyzing website data without a significant financial investment. -The platform provides robust event tracking capabilities, allowing users to measure interactions beyond pageviews, such as clicks on specific elements. Additionally, Google Analytics offers comprehensive e-commerce analytics for online retailers to track sales performance and customer behavior.

What is your favorite aspect of this product?

The user-friendly interface and integration with other Google products also make it easier for users to navigate and extract valuable information from their data. The combination of powerful analytics capabilities and accessibility contributes to the widespread adoption.

What do you dislike most about this product?

While Google Analytics is user-friendly for basic usage, some users, especially beginners, might find it challenging to navigate and utilize more advanced features. The platform's richness in functionality can result in a steeper learning curve for those seeking to leverage its full potential.

What recommendations would you give to someone considering this product?

Before diving into analytics, establish clear objectives and goals for your website or app. Understanding what you want to achieve will help you set up relevant metrics and reports within Google Analytics. Use annotations to document significant events or changes on your website. This helps provide context to your data, making it easier to correlate changes in analytics with specific activities or initiatives.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cristina C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

I monitor traffic to websites.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

One of the finest tools for assessing the effectiveness of our website is this one, which is also readily integrated with Google Ads, allowing me to build, track, and evaluate the effectiveness of each campaign.

What is your favorite aspect of this product?

I like it because it allows me to see performance indicators based on artificial intelligence. I've used it effectively on both web and mobile, and I like how simple and configurable it is.

What do you dislike most about this product?

Nothing about this platform bothers me; it gives me a comprehensive picture of all of our campaigns, evaluates each one's success and potential, and assists us in conducting behavior analyses and anomaly detection.

What recommendations would you give to someone considering this product?

It is a fantastic platform to monitor sales and attract more customers. It comes highly recommended for real-time analysis and gives us information about site visitors.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Feb 2024

Easy to use but hard to implement

Likeliness to Recommend

8 /10

Pros

  • Altruistic
  • Respectful
  • Acts with Integrity
  • Helps Innovate

Cons

  • Less Effective Service
  • Less Efficient Service

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