What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Andrea L M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2020
Excellent handling of the statistics of a web page
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the things that differentiate Google Analytics from other analysis platforms is the fact that these platforms have immediate connectivity with other Google services, it has a very wide network with which all the information collected can be exported. Google Analytics and make sharing this information much easier. I am very grateful to Google Analytics for having this great synchronization with the other services for sharing the obtained analyzes.
What is your favorite aspect of this product?
I really like that Google Analytics has the ability to show results and statistics in real time about any movement on our website. Currently, we use Google Analytics to measure the traffic and impressions we have on our website, in order to have an exact amount of how many customers we have captured. Google Analytics offers me a panel that is constantly updated, so doing all kinds of graphical analysis and making modifications to the statistics is easier because it is faster.
What do you dislike most about this product?
The only thing I don't like about Google Analytics is its difficulty in updating the data obtained in real time, from the mobile phone application. This application is really optimized, it offers a very good and fluid service, however, when viewing the data obtained, there is a little delay in updating these statistics. I would like this App to have the ability to work in real time like its version for computers.
What recommendations would you give to someone considering this product?
Google Analytics has a striking system with which each company will have the ability to add constant monitoring of the movement or growth they have on their website or blog. Google Analytics is really easy to use, it adds a perfect synchronization with other Google services, which means that the information obtained on the web page can be transmitted or shared with colleagues in a company.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Jasmine J.
- Role: Consultant
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Most reliable analytics product.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The support its good.
What is your favorite aspect of this product?
The tool anlytical capability and the insights.
What do you dislike most about this product?
Nothing to complain about.
What recommendations would you give to someone considering this product?
Google product and very easy on marketing analyzation.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Janet L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Powerful and simple tool for analytics tracking.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy customer traffic analytical insights production.
What is your favorite aspect of this product?
The business reviews tracking and insights obtaining capability.
What do you dislike most about this product?
No anything to complain, the solution is perfect.
What recommendations would you give to someone considering this product?
Google Analytics offers the most productive insights and effective analyticals about your customers traffic and even the behavior tracking is nice.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
