What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Carlos M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Apr 2021
Good experience with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It captures the best project prospects, is affordable for everyone, geographic and socio-demographic reports, accurate data on number of visits and time spent on the site. It is simply one of the most reliable, accurate and affordable solutions for audience outreach and strategy.
What is your favorite aspect of this product?
I am amazed at how flexible and capable the smartphone version is, I can quickly get on the go. All aspects of Google Analytics are important, but what I like the most is the way it facilitates the process of collecting data, this tool helps me to have more reach on our website strategically through its functions, to reach more people who are interested in what we do, especially the right audience. I can be guided in a more practical sense in marketing planning and take care of the rest.
What do you dislike most about this product?
Given the number of features it has, it should have a better support service for users. However, little by little you get to understand everything.
What recommendations would you give to someone considering this product?
With a couple of tutorials you can get started with the basic functions of this tool. Some metrics and settings may not be so intuitive but it is worth mastering this software completely. It is suitable for all types of companies.
Pros
- Inspires Innovation
- Over Delivered
- Helps Innovate
- Reliable
Kate D.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Apr 2021
Perfect for marketing strategy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
...Integration with Google Data Studio ...Mobile application ...User management and permissions adding an additional layer of security ...Many tutorials
What is your favorite aspect of this product?
Google Analytics is indispensable to obtain valuable and very useful information from web visitors to improve marketing strategies and routes. Place of origin, keywords, time on site, browser used, most visited pages, everything you need to get the most out of each visit and potential customer. Since I've been using it, it has helped me to capture better prospects for projects.
What do you dislike most about this product?
For me, it is not the easiest tool to use that I have at my disposal, however it is worth learning how to use it because the results are wonderful.
What recommendations would you give to someone considering this product?
I recommend keeping an eye out for updates and new features so you don't get lost in the shuffle, especially if you are implementing and using Analytics for the first time, it is essential that you begin to master the basics of this tool.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Fair
Kazi A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Apr 2021
It is free and easy to configure.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The first main difference is in the UI. Similarweb PRO has much better UI.
What is your favorite aspect of this product?
It is free.
What do you dislike most about this product?
It slow down the website a bit.
What recommendations would you give to someone considering this product?
To get all handful data for free, it is a must choice.
Pros
- Over Delivered
- Helps Innovate
- Continually Improving Product
- Trustworthy
Cons
- Less Transparent
- Less Caring
- Vendor Friendly Policies
