What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Jash G.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted May 2021
BEST ANALYTICS PLATFORM
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
In google analytics we can handle the multiple channels attributes, this thing differentiates from the other products.
What is your favorite aspect of this product?
My favorite aspect is like: 1. The google analytics is free for standard version. 2. It also provides the wealth of how to website and our application performs for free.
What do you dislike most about this product?
Dislike about this product is like: 1. Into this new User interface its is difficult to setup correctly. 2. There are n number of features so due to it sometimes it is difficult to figure something from it.
What recommendations would you give to someone considering this product?
My Recommendations are like: 1. Improvement into the customer support(they give-up the reply very late) 2. Improvement into the new user interface, so that users can map the things very efficiently.
Pros
- Unique Features
- Inspires Innovation
- Saves Time
- Respectful
Cons
- Less Effective Service
Haradhan D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2021
The only tool for analyze website users insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I cannot use any other similar products from start to till now i am using Google Analytics its best and efficient way to grow your traffic. It's really great tool because it's provide a realtime and great data insights like how many visitor visit your site,your bounce rate,which page your visitor like and also share all data with you.
What is your favorite aspect of this product?
Google Analytics share realtime data how many pepole till now live on this system showing you about those data.Also share geolocation related from whare your visitor visit in your site.Also share transparent details about their gender,agegroup and lot's of details we got from details insigts so it's my favorite products comes from google.
What do you dislike most about this product?
Nothing i dislike about this product because it's not desatisfied me .It's always provide 90% upto 100% accurate data on behalf our site status so iam really satisfied with google analytics.
What recommendations would you give to someone considering this product?
I always recomended Google Analytics for all those pepole who are makeing website or working for blogs and also which prepole are makeing digital assets for all i recomended to use Google Analytics because when you get details insights you can take your online journey next level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ben S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Flexible and ubiquitous
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is fairly ubiquitous in the web analytics space. It also integrates with a lot of other services, making it easy to fit into your technology stack.
What is your favorite aspect of this product?
Google Analytics is extremely flexible. The sheer amount of power it offers without cost overcomes most shortcomings it might have. While we use Kissmetrics for many analytics tasks, we've switched some of that functionality over to Google Analytics. The customizability and flexability of the platform made that possible.
What do you dislike most about this product?
Its interface can be overwhelming and setting up advanced functionality may be confusing for new users.
What recommendations would you give to someone considering this product?
Take the time to learn how to get the most from it and ensure your account is configured correctly.
Pros
- Enables Productivity
- Helps Innovate
- Performance Enhancing
- Continually Improving Product
Cons
- Leverages Incumbent Status
