What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Allison C.
- Role: C-Level
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2021
Best Analytics Software Available
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
GA has been around longer than most software and its' free for most businesses so it's an easy option.
What is your favorite aspect of this product?
I love how much you can track with GA. You can customize URLs and setup specific campaign tracking as well as integrate with other systems such as ads platforms and social media. It's great for understanding how people find and use your website.
What do you dislike most about this product?
The data is a bit overwhelming and not always easy to understand. GA is getting better at providing insights but ultimately human intervention is still best so it's not a perfect science. The multi channel attribution modeling is interesting, but also challenging to understand.
What recommendations would you give to someone considering this product?
You really don't need any other analytics software than GA. Set it up and do the tutorials online, and invest in a more advanced training from a reputable company so you know how to get the most out of it.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Security Protects
Todd B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2021
Great tool to track analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Of course, Google knows it's stuff. They are one of the best companies for obvious reasons. They make a great product that allows to track your analytics for your website, social media and ads all in one. Great tool!
What is your favorite aspect of this product?
Love the ability to dig deep into users on our website and who they are and what brought them there.
What do you dislike most about this product?
Sometimes it can be hard to research certain topics or data in Google Analytics, so it is a matter of researching and trying to figure it out when a lot of times it could have been a simple button to click. Can be confusing for the non-tech people using this.
What recommendations would you give to someone considering this product?
Definitely a tool any marketing/content person needs in their bag!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ashiq M.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
A MUST TO HAVE ANALYTICS TOOL FOR EVERY WEBSITE
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's cross platform tracking in Google, social media platforms, etc., helps marketers to analyze where the traffic is coming from and how they interact in our website
What is your favorite aspect of this product?
demographic feature to know audience age, gender, interest, etc.
What do you dislike most about this product?
A bit messy to understand what is what in the beginning. But you will get used to that once you start using the platform
What recommendations would you give to someone considering this product?
Just go for it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
