What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Susan J.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2021
Fantastic web analytics product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics has great and very great tools that maintain website and give business analytics on time.
What is your favorite aspect of this product?
The product ensures that our organization gets analytics on how our customers are fairing with our website. Planning and decision making is based on the data we collect from this product that has lead to faster growth of our company.
What do you dislike most about this product?
Google Analytics has always performed effectively since we deployed it in our company.
What recommendations would you give to someone considering this product?
Monitoring of company websites and management of clients getting effective analytics can be managed by Google Analytics.
Pros
- Efficient Service
- Inspires Innovation
- Saves Time
- Fair
Jared S.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: End User of Application
Submitted Sep 2021
Best analytical software out there for your site
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out as a user friendly and optimal search engine and website analytical platform that'll measure just about anything and give you the full readout of your business' digital footprint.
What is your favorite aspect of this product?
My favorite aspect is the charting and values. This allows me to gauge whether my business' page is doing well or needs more search engine and social media marketing optimization.
What do you dislike most about this product?
I don't really dislike anything about Google Analytics. I don't know any other platform out there in this realm of products that delivers this well in ease of use and efficiency!
What recommendations would you give to someone considering this product?
I would recommend that you shop around like I did. For me, it was an easy choice because Google is so interconnected to my business' success overall. If you're not listed on Google, you should be, but if you're more of a brick and mortar company operation, you may not need this platform. For instance, like a plumber that receives most word-of-mouth referrals.
Pros
- Reliable
- Enables Productivity
- Fair
- Generous Negotitation
FARHAAN S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2021
"Google Analytics Review"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
You Can find every Minute details of the Customers Coming from Various parts of the World. Google trend shows the best result. Search engine Optimization is the main which enables us to bring our website at the front page
What is your favorite aspect of this product?
Before using one must undergoes a Google Analytics Certification, it will gives you an upper hand over a newbie. SEO and SEM are the best aspect of Google analytics. It's Shows how much you website has earned over time.
What do you dislike most about this product?
High skilled training is Required and after it you will fall in love with Google analytics.
What recommendations would you give to someone considering this product?
One Can Definitely rely on Google Analytics for Better Result on your Website.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Saves Time
