What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sumesh G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Understand your business and website better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The visualization and the data representation on Google Analytics is super awesome. Also, the data available is very much detailed and makes us draw great insights
What is your favorite aspect of this product?
Understanding the Behaviour flow of the user is my favorite aspect of Google Analytics
What do you dislike most about this product?
The product is very vast and it takes some time to understand the product completely
What recommendations would you give to someone considering this product?
Very good tool to understand your product, website, and customers better. Must for any business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Tony M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Most Fantastic product that I have used
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
All the features of Google Analytics are fresh and market first. We can get great insights from the reports that are generated
What is your favorite aspect of this product?
Understanding the customer behaviour flow is pretty awesome with Google Analytics. I am able to get great customer insights and website insights
What do you dislike most about this product?
I do not have any dislike about Google Analytics
What recommendations would you give to someone considering this product?
Very good choice to understand your customer better
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
Taylor S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2022
Great for measuring site traffic and other data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We use Google Analytics not just internally, but also on behalf of a number of customers. For good reason, Google Analytics has become the de facto standard for understanding how users interact with your site(s) and thus improving the content you provide.
What is your favorite aspect of this product?
Have a website and not using Google Analytics? You're leaving money on the table. Google Analytics is a great tool for gauging the success of your various marketing initiatives and enhancing the user experience on your site. Google Analytics can inform you if the advertising you're doing to get visitors to your site is paying off.
What do you dislike most about this product?
Not only is it inconvenient to view retention data, but it's also tough to plan events and toggle between different properties.
What recommendations would you give to someone considering this product?
Websites, web apps, and online games all benefit from using Google Analytics. Google Analytics is acceptable, but it's not well suited to the circumstances where native mobile apps and games are involved. This method is less ideal when there is a high volume of reported events since it becomes more challenging to manage all of them.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
