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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Sharmeen S.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Google Analytics-Optimization of Market Campaigns

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics helps you optimize your Marketing Campaigns in every possible way. With the help of different Features of Google Analytics, one can achieve higher ROAS (Return on Ads Spend). In this section, you will learn about the key Features of Google Analytics that one must use to optimize their website performance

What is your favorite aspect of this product?

I like about Google Analytics is, it provides auto-generated reports for all your Marketing Campaigns. The Reporting Features of Google Analytics allow you to understand more about Marketing Data. You can effortlessly generate different types of reports and share them across your organization with a single click.

What do you dislike most about this product?

I don't dislike anything as its Advertising Reports provide a post-click performance of a user on your website or app. It allows you to identify the pattern among users after they click on Ads and visit your website. It shows how your Ads acquire users, their behavior on your websites or app, and conversion patterns among them.

What recommendations would you give to someone considering this product?

I would recommend all because The Features of Google Analytics allow you to know how a user interacts with your website when they visit it. What kind of pages do they like, how long they keep engaged with your website, what are optimizations you require, etc. These reports show the path traveled by users and which user used the site’s search.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michael Stuart-In D.

  • Role: Public Sector
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

The blueprint for any marketing strategy

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is one of the most advanced tools we have found to assist us in making educated business decisions by providing reliable statistics on how website users behave and how effective the marketing is. A fantastic tool such as Google Analytics has allowed us to gain valuable insights into the behavior of our website visitors.

What is your favorite aspect of this product?

For better data presentation, there are connections with Google Data Studio. Google Search Console integration to help scrape organic search requests. Use event tracking to analyze engagement for micro-conversions. Google Analytics allows you to find out who is visiting your site, where they are coming from, what their identity is, and decide where we should focus our efforts.

What do you dislike most about this product?

The software isn't very flexible when it comes to setting alternative conversion models, setting conversion values, or combining this with other automation tools. As soon as you leave private metrics, GA begins to show its limitations. As a result, learning how to use it for the first time can be quite challenging.

What recommendations would you give to someone considering this product?

It's a simple and easy-to-use analytics program that gives you all the information you need to make better business decisions. Google Analytics is essential to our online presence. Analytics has done an excellent job for us, and as a result, we can attract more people to the website.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Lorenzo I.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Best analytical tool for website insights

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The purpose of the tool is to give you a better understanding of how your users interact with your website. It is a must-have if you use Google Adwords in your marketing strategy since it is a Google product, which means that you will have a great experience and campaign performance, which will help to make better marketing decisions in the future.

What is your favorite aspect of this product?

It's excellent to connect to ad networks and evaluate how that audience behaves on your website by establishing an audience. Simple goal settings that can also be linked with your advertising platforms. The demographic data acquired helps determine who interacts most frequently with your website, allowing you to set up targeting on other media based on these findings.

What do you dislike most about this product?

It isn't arranged in a way that makes it easy to understand, and the interface is difficult to use. We are not receiving specific information about visitors in the system, such as search engine selections, and there are no various options to customize the search engine selections. Overall, the user interface is very robust.

What recommendations would you give to someone considering this product?

It is essential to use Google Analytics when it comes to analyzing the traffic across cloud services and websites. For example, we use analytics to collect data on marketing, social media reactions, website traffic, extranet usage, and Microsoft and Google cloud usage. The tracking features of analytics are very powerful and very user-friendly.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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