What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Sharmeen S.
- Role: Information Technology
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jun 2022
Google Analytics-Optimization of Market Campaigns
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps you optimize your Marketing Campaigns in every possible way. With the help of different Features of Google Analytics, one can achieve higher ROAS (Return on Ads Spend). In this section, you will learn about the key Features of Google Analytics that one must use to optimize their website performance
What is your favorite aspect of this product?
I like about Google Analytics is, it provides auto-generated reports for all your Marketing Campaigns. The Reporting Features of Google Analytics allow you to understand more about Marketing Data. You can effortlessly generate different types of reports and share them across your organization with a single click.
What do you dislike most about this product?
I don't dislike anything as its Advertising Reports provide a post-click performance of a user on your website or app. It allows you to identify the pattern among users after they click on Ads and visit your website. It shows how your Ads acquire users, their behavior on your websites or app, and conversion patterns among them.
What recommendations would you give to someone considering this product?
I would recommend all because The Features of Google Analytics allow you to know how a user interacts with your website when they visit it. What kind of pages do they like, how long they keep engaged with your website, what are optimizations you require, etc. These reports show the path traveled by users and which user used the site’s search.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Michael Stuart-In D.
- Role: Public Sector
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jun 2022
The blueprint for any marketing strategy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is one of the most advanced tools we have found to assist us in making educated business decisions by providing reliable statistics on how website users behave and how effective the marketing is. A fantastic tool such as Google Analytics has allowed us to gain valuable insights into the behavior of our website visitors.
What is your favorite aspect of this product?
For better data presentation, there are connections with Google Data Studio. Google Search Console integration to help scrape organic search requests. Use event tracking to analyze engagement for micro-conversions. Google Analytics allows you to find out who is visiting your site, where they are coming from, what their identity is, and decide where we should focus our efforts.
What do you dislike most about this product?
The software isn't very flexible when it comes to setting alternative conversion models, setting conversion values, or combining this with other automation tools. As soon as you leave private metrics, GA begins to show its limitations. As a result, learning how to use it for the first time can be quite challenging.
What recommendations would you give to someone considering this product?
It's a simple and easy-to-use analytics program that gives you all the information you need to make better business decisions. Google Analytics is essential to our online presence. Analytics has done an excellent job for us, and as a result, we can attract more people to the website.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Lorenzo I.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2022
Best analytical tool for website insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The purpose of the tool is to give you a better understanding of how your users interact with your website. It is a must-have if you use Google Adwords in your marketing strategy since it is a Google product, which means that you will have a great experience and campaign performance, which will help to make better marketing decisions in the future.
What is your favorite aspect of this product?
It's excellent to connect to ad networks and evaluate how that audience behaves on your website by establishing an audience. Simple goal settings that can also be linked with your advertising platforms. The demographic data acquired helps determine who interacts most frequently with your website, allowing you to set up targeting on other media based on these findings.
What do you dislike most about this product?
It isn't arranged in a way that makes it easy to understand, and the interface is difficult to use. We are not receiving specific information about visitors in the system, such as search engine selections, and there are no various options to customize the search engine selections. Overall, the user interface is very robust.
What recommendations would you give to someone considering this product?
It is essential to use Google Analytics when it comes to analyzing the traffic across cloud services and websites. For example, we use analytics to collect data on marketing, social media reactions, website traffic, extranet usage, and Microsoft and Google cloud usage. The tracking features of analytics are very powerful and very user-friendly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing