This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

7% Negative
5% Neutral
88% Positive

Pros

  • Security Protects
  • Reliable
  • Trustworthy
  • Respectful

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

86

Campaign Management

86

SPAM Compliance

85

Basic Reporting and Analytics

85

Segmentation

83

Email Templates

83

Contact Database

83

Surveys and Polling

83

Content Authoring

83

Sales Intelligence & Conversion Rates

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Implementation

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

84

Ease of Data Integration

84

Quality of Features

84

Usability and Intuitiveness

83

Availability and Quality of Training

82

Ease of Customization

81

Vendor Support

80

Breadth of Features

79

Constant Contact Reviews

Angelo S.

  • Role: C-Level
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use, user-friendly, and cost-effective

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact is, in my opinion, less convoluted than the competitors. It has a large market share, brand recognition, and somebody that may not be familiar with email marketing can see the name, sign up, hop right in and send out an email. I don't know that the features are much different/better than competition, but I do know that CC does it very well.

What is your favorite aspect of this product?

Excellent database/contact management. I find it easier to work with than the other leading e-mail marketing platforms.

What do you dislike most about this product?

The email builder was severely lacking. This was not a deal-breaker for us as we custom code HTML emails, but its UX might turn off some users. I'm not sure if they have upgraded their drag and drop email builder as we don't have a need for it, but as it was when we last tried it, it just wasn't the right fit for us.

What recommendations would you give to someone considering this product?

CC has many useful features and just works. It delivers emails, handles contacts and segments with ease, and allows you to send unlimited emails monthly. This is a great platform, especially for an up-and-coming business that is trying to watch their budget but get their message out at the same time.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Nancy M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Excellent software for creating newsletters

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

It is much more than just email software, it has allowed us to create emails and programs in a professional way, especially to obtain an improvement in terms of analysis and adjustments, there are also excellent tools to ensure that newsletters are compatible with mobile devices , this platform also provides value-added features such as database management options, performance improvement tips, and analytical feedback, it has been my go-to source for email marketing for years.

What is your favorite aspect of this product?

I like the efficiency of the reports and statistics and the automations are great, I also love the templates that are pre-made because they are easy to manipulate or edit to look like your business, it has a simple interface and great customer service teams. customer to help you, I also love the fact that they already have pre-saved templates for you to choose from, I also like that we can keep a sequential check on our marketing data to continue with graphics, images and videos, it is practical to use, its manageability is flexible and all in one place.

What do you dislike most about this product?

Sometimes it is difficult to change the configuration of the designs of an email, it is also annoying that some companies block the entry of these emails.

What recommendations would you give to someone considering this product?

It is a very good option for someone who is just starting with email systems, this is the ideal tool for that type of user, I highly recommend it.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Client Friendly Policies

Josh W.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Best Email Marketing Software

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Creating and tracking marketing campaigns is easy with this tool. It offers powerful and useful features.

What is your favorite aspect of this product?

First, I like the dashboard which offers useful features and everything is where you would expect it to be. Using the tool requires no prior training Customizing the tool is easy and cost of integration was relatively affordable as well.

What do you dislike most about this product?

While it is affordable, it is not the best in the market. There are other pricey tools which are more resourceful.

What recommendations would you give to someone considering this product?

This is one tool that I would advise any business to try. It works well when it comes to handling email marketing more email campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Most Popular Constant Contact Comparisons