Brandwatch Customer Reviews 2024

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Content Marketing category

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0 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

6 Top Rated Features

2023

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

85 Likeliness to Recommend

2
Since last award

90 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative

4% Neutral

92% Positive

Pros

Respectful
Trustworthy
Acts with Integrity
Enables Productivity

Feature Ratings

Average 85

Content Storage

90

Editorial Calendar

90

Advanced Audio Management

89

Content Campaign Management

87

Multi-Channel Distribution

86

Web Experience Management Integration

86

Editorial Workflow

85

Content Creation

84

DAM (Digital asset management) Integration

84

Content Curation / Library Controls

83

Personalization/Audience Targeting

83

Vendor Capability Ratings

Average 80

Availability and Quality of Training

85

Ease of Customization

84

Ease of Implementation

84

Usability and Intuitiveness

82

Vendor Support

81

Breadth of Features

80

Quality of Features

80

Ease of IT Administration

79

Business Value Created

79

Product Strategy and Rate of Improvement

75

Ease of Data Integration

75

Also Featured in...

Social Media Management - Enterprise

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Social Media Monitoring

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Brandwatch Reviews

Anjali P.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

Comprehensive and Insightful Social Media Tool

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Brandwatch differentiates itself from other social media monitoring tools through several key features including Advanced Sentiment Analysis, Customizable Dashboards and Reporting, AI-Powered Insights, Collaboration Features. These differentiators make Brandwatch a powerful choice for businesses looking to gain a comprehensive understanding of their brand's online presence and use deep insights to inform their marketing strategies.

What is your favorite aspect of this product?

My most favorite aspect of the product is its social media monitoring capabilities, particularly the real-time tracking and in-depth sentiment analysis that allow me to stay ahead of trends and quickly respond to brand mentions

What do you dislike most about this product?

The most significant drawback of Brandwatch is its steep learning curve, which can be challenging for new users to navigate. Additionally, the platform's pricing is on the higher side, which might not be feasible for smaller businesses or teams with limited budgets

What recommendations would you give to someone considering this product?

If you're considering Brandwatch, here are a few recommendations: Invest Time in Training: Utilize Brandwatch’s tutorials, webinars, and support resources to get the most out of the platform. Start with a Clear Strategy: Before diving in, define your goals and key metrics. Knowing what you want to achieve will help you set up relevant dashboards and make the most of Brandwatch's powerful features. Take Advantage of Customization: Brandwatch's strength lies in its customization. Tailor the dashboards and reports to your specific needs to focus on the data that matters most to your brand.

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Brenda K.

Role: C-Level
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Cutting edge software

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Ease of use and continues innovation.

What is your favorite aspect of this product?

Integration with Salesforce and other commonly used software platforms.

What do you dislike most about this product?

The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.

What recommendations would you give to someone considering this product?

Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Under Delivered
Less Friendly Negotiation

Alex D. J.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Brandwatch is an excellent tool social listening

Likeliness to Recommend

10 /10

What differentiates Brandwatch from other similar products?

Dashboards easy to manager, múltiple channels, possibility of admin múltiple admins

What is your favorite aspect of this product?

Possibility of personalize each topic and channel

What do you dislike most about this product?

Not possible to analize micro Geo Tagged content

What recommendations would you give to someone considering this product?

Integration with Falcon

Pros

Performance Enhancing
Trustworthy
Efficient Service
Effective Service

How We Deliver

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

85 Likeliness to Recommend

2 Since last award

90 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Content Creation Provides tools for creating content to be used and shared on the platform.

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Social Media Management - Enterprise

Social Media Monitoring

Brandwatch Reviews

Anjali P.

Comprehensive and Insightful Social Media Tool

Likeliness to Recommend

Pros

Brenda K.

Cutting edge software

Likeliness to Recommend

Pros

Cons

Alex D. J.

Brandwatch is an excellent tool social listening

Likeliness to Recommend

Pros

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Feature Ratings

Content Storage

Editorial Calendar

Advanced Audio Management

Content Campaign Management

Multi-Channel Distribution

Web Experience Management Integration

Editorial Workflow

Content Creation

DAM (Digital asset management) Integration

Content Curation / Library Controls

Personalization/Audience Targeting

Vendor Capability Ratings

Availability and Quality of Training

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Vendor Support

Breadth of Features

Quality of Features

Ease of IT Administration

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration