What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
92 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Respectful
- Trustworthy
- Acts with Integrity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Editorial Calendar
Content Storage
Content Campaign Management
Web Experience Management Integration
Advanced Audio Management
Multi-Channel Distribution
Content Creation
Personalization/Audience Targeting
DAM (Digital asset management) Integration
Content Curation / Library Controls
Editorial Workflow
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Vendor Support
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Also Featured in...
Brandwatch Reviews
Gabriel S.
- Role: Industry Specific Role
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Dec 2024
Great for influencer identification and analysis!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch is one of the most effective platforms for influencer identification and competitive analysis when it comes to finding the appropriate individuals to partner with based on their communities and the analytics behind those followings.
What is your favorite aspect of this product?
Brandwatch is truly one of the best most ideal platforms for influencer identification and competitive analysis when it comes to finding the best individuals and social personalities to partner with on a brand basis for various activations based on their communities and the analytics behind those followings.
What do you dislike most about this product?
Perhaps some of its limitations as a full service tool. Though this may have just been because we elected to use a different tool for much of our content management needs.
What recommendations would you give to someone considering this product?
Research what it is that you need from Brandwatch and try to negotiate only using certain services rather than electing them as agency of record.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Sanjay S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Best Tool for Brand Reputation on Social Media
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
I get each and every alert if someone mention our brand on social media and also helps me to get Google search alerts. this tool helps me to make my brand reputation by replying over the post. I can check the analytics of every social media channels. very easy interface not required any support.
What is your favorite aspect of this product?
getting alert about social sentiments and work accordingly to save the brand reputation over the social media. get instant alert if someone use the brand name.
What recommendations would you give to someone considering this product?
best tool to save the brand reputation on social social media and Google search.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2025
Stronger Financial Performance
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
