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Amplitude

Amplitude Analytics

Composite Score
7.8 /10
CX Score
7.9 /10
Category
Amplitude Analytics
7.8 /10

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details


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Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

75 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

14% Negative
7% Neutral
79% Positive

Pros

  • Helps Innovate
  • Friendly Negotiation
  • Inspires Innovation
  • Caring

Feature Ratings

Average 70

Product Analytics

81

3rd-Party Integrations

76

Website Analytics

75

Session Replay

75

Customer Journey Modelling

75

Dashboards, Analytics and Reporting

74

Privacy, Security, and Regulatory Compliance

74

Customer Identity

67

Predictive Analytics

67

Governed Access & Security

66

Event & Conversion Analytics

64

Vendor Capability Ratings

Average 67

Usability and Intuitiveness

72

Quality of Features

72

Ease of Customization

71

Ease of IT Administration

71

Ease of Implementation

69

Ease of Data Integration

69

Product Strategy and Rate of Improvement

67

Business Value Created

67

Availability and Quality of Training

63

Vendor Support

63

Breadth of Features

54

Amplitude Analytics Reviews

Payal S.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2026

Wonderful Setup And Very Easy to learn.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

solves the attribution issue and offers more sophisticated functionality.

What is your favorite aspect of this product?

In These amplitude analytics is very nice and very helpful for all the mangers and heads.

What do you dislike most about this product?

Its Paid Packages.

What recommendations would you give to someone considering this product?

I recommended that can maintain there sales in future like these way only.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Caring

Aman Y.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2026

A smart analytics tool to scale product engagemen.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude makes it easy to see which steps in the user journey are creating drop offs and which features are driving adoption. These insights are directly useful in growth campaigns and product prioritization.

What is your favorite aspect of this product?

Traditional analytics only measure pageviews and bounce rates but amplitude visualizes events paths and user journeys giving growth teams a serious advantage in understanding user intent signals.

What do you dislike most about this product?

Defining events properties and meaningful segments requires planning without a clear event strategy insights can seem confusing.

What recommendations would you give to someone considering this product?

It makes it easy for growth managers to manage high impact insights. Segmentation and experiment validation from a single dashboard.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Cons

  • Less Reliable

Ranvir A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2026

The king of behavioral tracking.

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude is waay better than google analytics cause, it tells you what users actually do in the app and not where they came from. It’s the best because it lets you see individual user paths and identify exactly where they get stuck or drop off. Versus mixpanel i think it is a bit more intuitive once you start to sort out the taxonomy. It’s a great tool for our product team in understanding how valuable each of the features we release are.

What is your favorite aspect of this product?

It's super strong that you can make cohorts of users who did specific things and then see how their retention compares to average. The funnel analysis is super powerful and i can see conversion rates in real time which has been a big step up from my old manual spreadsheets. Dashboard are clear and can easily be shared with the rest of the company do everybody knows how we're performing against our kpis. It works really well and the data is never far behind.

What do you dislike most about this product?

The original implementation is a bit of a pain because you'll definitely run into trouble if you don't get all your event names naming precisely right. If you screwed up naming convention in the beginning, it becomes very complex to clean dat later.

What recommendations would you give to someone considering this product?

If you are serious about building your product and understanding your users you definitely need to get this tool. It gives you the sort of deep intelligence that you just won't get from their vanilla web tracking packages. But just be aware that you need to consider your data structure before you start flooding events.

Pros

  • Continually Improving Product
  • Unique Features
  • Client Friendly Policies
  • Inspires Innovation

Cons

  • Less Effective Service
  • Less Productive
  • Vendor's Interest First

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