What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Campaign Management
Auto-Responders
Text Messaging
Mobile Optimized
A/B Testing
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Reyansh D.
- Role: C-Level
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Feb 2023
Easy to use
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
customer engagement
What is your favorite aspect of this product?
Email marketing
What do you dislike most about this product?
User interface
What recommendations would you give to someone considering this product?
Please use this product for your email marketing needs
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Chandan Y.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Fantastic product!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage stands out for its advanced lead management and account-based marketing capabilities, comprehensive integrations, and flexibility
What is your favorite aspect of this product?
Features like, Robust lead management capabilities, comprehensive account-based marketing, Advanced integrations with other marketing and sales tools:
What do you dislike most about this product?
Sometimes there are issues with the platform's email deliverability or integration with other tools.
What recommendations would you give to someone considering this product?
Before investing in any tool Evaluate your specific marketing needs, consider your budget and Explore integrations with other tools. Overall, Adobe Marketo Engage can be a powerful marketing automation platform for businesses of all sizes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
A Great Tool for Integrated Marketing
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
Cons
- Less Effective Service
- Wastes Time
- Vendor's Interest First