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Adobe Marketo Engage
8.4 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
5% Neutral
95% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

92

Email Delivery

92

Segmentation

90

SPAM Compliance

89

Dynamic Content

88

Campaign Management

87

Auto-Responders

86

Text Messaging

86

Mobile Optimized

84

A/B Testing

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Breadth of Features

87

Business Value Created

87

Product Strategy and Rate of Improvement

85

Quality of Features

84

Ease of Implementation

84

Ease of Customization

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Reyansh D.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Easy to use

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

customer engagement

What is your favorite aspect of this product?

Email marketing

What do you dislike most about this product?

User interface

What recommendations would you give to someone considering this product?

Please use this product for your email marketing needs

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Chandan Y.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage stands out for its advanced lead management and account-based marketing capabilities, comprehensive integrations, and flexibility

What is your favorite aspect of this product?

Features like, Robust lead management capabilities, comprehensive account-based marketing, Advanced integrations with other marketing and sales tools:

What do you dislike most about this product?

Sometimes there are issues with the platform's email deliverability or integration with other tools.

What recommendations would you give to someone considering this product?

Before investing in any tool Evaluate your specific marketing needs, consider your budget and Explore integrations with other tools. Overall, Adobe Marketo Engage can be a powerful marketing automation platform for businesses of all sizes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2023

A Great Tool for Integrated Marketing

Likeliness to Recommend

8 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Cons

  • Less Effective Service
  • Wastes Time
  • Vendor's Interest First

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