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Customer Relationship Management - Small Business (CRM) Software

Customer Relationship Management - Small Business

What is Customer Relationship Management - Small Business Software?

Customer Relationship Management (CRM) software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. The best CRM software suites allow organizations to increase customer loyalty, improve marketing effectiveness and sales productivity. A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality requirements, a sound methodology for provider due diligence and selection, and a solid end-user training and support program. Choosing a software provider with a track record of strong customer relationships will improve your chances of CRM success.

Common Features

  • Collaboration
  • Mobile
  • Analytics and Reporting
  • Sales Management
  • Account and Contact Management
  • Activity and Workflow Management
  • Lead Management
  • Marketing Management
  • Customer Service Management
  • Quote Contract and Proposal
  • Telephony and Call Center Management

Top Customer Relationship Management - Small Business (CRM) Software

2024 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 15
Next Award: Jul 2025

Top Customer Relationship Management - Small Business Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Filter by
ActiveCampaign

ActiveCampaign

Composite Score
7.6 /10
CX Score
8.0 /10

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Pros

  • Helps Innovate
  • Acts with Integrity
  • Transparent
  • Includes Product Enhancements
Insightly , Inc.

Insightly CRM

Composite Score
7.6 /10
CX Score
7.6 /10

Scale your business with the powerful and affordable CRM built for fast-growing companies like yours. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

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Pros

  • Fair
  • Enables Productivity
  • Friendly Negotiation
  • Respectful
Daylite

Daylite

Composite Score
7.4 /10
CX Score
7.5 /10

Daylite helps you and your team to manage more clients, close more deals, and finish more projects. Daylite is available exclusively for Mac, iPhone, and iPad and works seamlessly with many of the built-in Apple apps such as Apple Contacts, Apple Calendar, Apple Mail, Siri, Notification Centre, and more!

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Pros

  • Transparent
  • Trustworthy
  • Friendly Negotiation
  • Respectful
Spotler CRM

Spotler CRM

Composite Score
7.1 /10
CX Score
7.4 /10

Spotler CRM (formerly Really Simple Systems CRM) helps you work smarter by managing and tracking your sales leads and customers, letting you get on with growing your business. Designed for small and mid-sized organizations yet also perfect for larger teams, our CRM is super-easy to set up and simple to use. There’s a customizable Sales CRM, plus options for Marketing and Service tools and further integrations - so everything is in one place, enabling great team collaboration and customer relationships that drive sales growth.

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Pros

  • Respectful
  • Reliable
  • Enables Productivity
  • Efficient Service
Badge Winner
Act! LLC

Act!

Composite Score
6.8 /10
CX Score
6.6 /10

Partnering in small business success for over 30 years. Act! makes it easy to build lasting relationships and provides the freedom to tailor an Act! experience to your business and industry needs - your adaptable, everywhere, connected workspace. Act! gives the power to see a 360-degree view of all customers, companies and relationships so you can quickly spot new opportunities and smoothly start or engage in relevant conversations focusing on providing a unique customer experience.

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Less Generous
  • Under Delivered
Composite Score
6.7 /10
CX Score
6.9 /10

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

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Pros

  • Fair
  • Trustworthy
  • Acts with Integrity
  • Altruistic

Products below are ineligible for awards due to insufficient recent reviews

Insufficient Data
This product does not have enough reviews to meet the minimum criteria to display results. Please check back shortly or write a review.

Sales teams are struggling to keep track of their customers, product lists, contact history, and past orders. Get organized and sort through all of your customer data in seconds. Having a modern CRM that acts as a single source of truth for your team is crucial for teams to stay organized.

Insufficient Data
This product does not have enough reviews to meet the minimum criteria to display results. Please check back shortly or write a review.

Grow sales, improve marketing ROI, and deliver great customer service with the all-in-one CRM that grows with your business. Equip your teams with tools to make informed decisions. Provide the latest customer data to help them engage better with customers. Use historical data to close deals faster. Take AI assistance to create efficient customer success teams.

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RapidOps, Inc.

Salesmate CRM

Insufficient Data
This product does not have enough reviews to meet the minimum criteria to display results. Please check back shortly or write a review.

Salesmate is an online cloud-based CRM solution designed to help startups and small businesses in their sales process. Building long lasting relationships with customers made easy with this power packed all in one sales management solution. Salesmate CRM provides an easy to use solution to simplify complex sales processes of startups, and, small and medium enterprises. Salesmate is a truly intelligent cloud-based CRM solution that benefits sales reps be more productive, increases their sales and engage deeply with their customers.

HighLevel, Inc.

HighLevel

Insufficient Data
This product does not have enough reviews to meet the minimum criteria to display results. Please check back shortly or write a review.

Elevate Your Marketing and Sales with HighLevel's All-in-One Platform! We're in the business of helping you grow your business, HighLevel is the first-ever all-in-one platform that will give you the tools, support and resources you need to succeed and crush your marketing goals.