Taking a stance on issues can feel like navigating a minefield. A misstep can trigger backlash, boycotts, or even legal repercussions, and not every issue warrants a corporate position. At the same time, various constituents may demand action. Hence, the question: When should organizations take a stance, make a statement, or stay silent?
This guide provides a framework for determining your organization’s strategy to respond to controversial political and social matters.