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- Sun Life Financial
- The Source
- 107 other organizations contributed information to assist with the development of this solution set through survey completion and interviews. Due to the sensitivity of the information, all contributors requested confidentiality.
- Social media is a recruiting tool that many recruiters know they should use, but aren't sure how.
- Social media seems like a time and labor intensive venture, requiring resources many organizations cannot spare.
- Organizations must have a presence on social media before it is needed to supplement the recruiting process, or efforts will be wasted on a sparse network that yields little return.
- Organizations must use social media to recruit or risk losing competitive advantage. It is difficult to attract new talent with old recruiting methods.
- Use the social media platform that the majority of your target applicant pool uses – not what is most comfortable. Start with this primary platform, and once strategies are tried and true, move on to secondary and tertiary platforms.
- Implementing social media as a recruiting tool is not a major organizational project. A few key strategy points, the use of a project charter, and consideration of overall recruiting objectives set a social media recruiting campaign up for success.
Impact and Result
- Prepare or enhance the organizational strategy for using social media to recruit top talent and maintain competitive advantage.
- Optimize social media platforms and posting strategies to recruit efficiently and effectively.
- Use standard recruiting metrics to measure the success of the social media recruiting campaign.
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