This comprehensive marketing competency library will help you select and develop your technical marketing competencies.
To fully leverage this tool, be sure to:
- Use competencies that align with key behaviors expected to be demonstrated by employees.
- Modify competencies titles/descriptions/proficiency levels to match organizational values and are easily recognizable by employees.
- Use in conjunction with core and leadership competencies.
By establishing strong technical marketing competencies, your organization can create a common language across your department to support HR initiatives. In order to develop a comprehensive competency framework, use these competencies in conjunction with core and leadership competencies.