As organizations scale, the gap between brand promise and employee experience can quickly widen. But when employees don’t fully experience the values they’re expected to deliver, authenticity breaks down where it matters most: with customers.
In this session, Saatva Chief People Officer Maureen Burke shares how her team operationalizes “total life success” as a unifying philosophy that connects brand, culture, and employee experience. Drawing on Saatva’s growth into a hybrid retail model, she will explore how organizations can ensure their people are equipped to genuinely represent the brand because they live it themselves. Maureen will introduce a practical, universal framework that organizations can adapt to their own context.
In this session you will:
- Learn the six guiding principles behind Saatva's Total Life Success framework and the philosophy driving them.
- Understand how to translate brand values into lived employee experiences that show up authentically.
- Leave with a universal framework to replicate this approach within your team or organization.
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Maureen Burke, Chief People Officer, Saatva |