What is WooCommerce?
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
Up
1
Since last award
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 89%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WooCommerce?
Pros
- Reliable
- Enables Productivity
- Fair
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Catalog Management
Order Management
Payment Processing
Order Portal
Content Management
Reporting and Analytics
Content Localization
Integrated Search
Microsite Management
Retargeting Capabilities
Predictive Recommendations
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
WooCommerce Reviews
Tolulope I.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted May 2025
Powerful and Flexible
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce stands out for its deep integration with WordPress, offering extensive customization and control for users comfortable with web development.
What is your favorite aspect of this product?
My favorite aspect of WooCommerce is its flexibility, allowing users to tailor their online store with countless plugins and themes to fit their unique needs.
What do you dislike most about this product?
It can ve complex for beginners.
What recommendations would you give to someone considering this product?
It is a great e-commerce pkatform but I recommend having some familiarity with WordPress and web development first.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Marianne E.
- Role: C-Level
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Flexible E-Commerce Solution with Room for Improve
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce differentiates itself with its deep integration into WordPress, offering full customization and flexibility, a large ecosystem of plugins for enhanced functionality, and cost-effective scalability for businesses already using WordPress, making it ideal for users looking for a highly customizable, open-source solution
What is your favorite aspect of this product?
My favorite aspect of WooCommerce is its customization flexibility, allowing businesses to tailor every aspect of their store through the vast array of plugins and deep integration with WordPress.
What do you dislike most about this product?
What I dislike most about WooCommerce is its reliance on third-party plugins, which can lead to compatibility issues, security risks, and increased maintenance requirements as the store grows.
What recommendations would you give to someone considering this product?
If you're considering WooCommerce, make sure you're comfortable with WordPress and its flexibility, but be prepared to manage third-party plugins and their potential compatibility issues. Test the performance on your hosting platform and plan for ongoing maintenance to ensure smooth operation as your store scales.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Keenan M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Great tool for independent retailers to go global
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce integrates well with WordPress for building custom stores and storefronts. In my personal experience it was easy to integrate with Gelato for selling merchandise through a WordPress site.
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
I wish there was more customisation options to the storefront however this could be lack of knowledge on how to implement such features.
What recommendations would you give to someone considering this product?
Do your research and make sure you understand whether this product meets your needs or not
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
