This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

TapClicks

TapClicks Marketing Operations Platform

Composite Score

7.7 /10

CX Score

8.1 /10

20 Reviews Write a Review

What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

2023

4 Top Rated Capabilities

0 Top Rated Features

2022

TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Feature Ratings

Average 83

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Average 80

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

TapClicks Marketing Operations Platform Reviews

Brandon A.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

"A Good Tool for Analyzing Data"

Likeliness to Recommend

6 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

It differs from other programs because it has more integrations and more automated features.

What is your favorite aspect of this product?

When you partner with TapClicks, you gain access to a sizable and useful integrations library for all your marketing reporting needs. Having state-of-the-art dashboards ready to display to clients is a breeze with only a few clicks. The interface is also rather straightforward, which facilitates the generation of fresh concepts. There are far more benefits to using TapClicks than drawbacks; the program's automated features and the streamlined process by which everything is assembled are particularly impressive.

What do you dislike most about this product?

Although everything is fine as it is, it could be useful to have access to even more dashboard designs from which to draw inspiration for developing unique dashboard layouts, and tutorials would be good as well.

What recommendations would you give to someone considering this product?

I recommend the program because its customer service is great. And it is also very affordable.

Pros

Reliable
Trustworthy
Unique Features
Efficient Service

Rick H.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Great for presenting campaign results to clients

Likeliness to Recommend

10 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

Fantastic granular reporting with easy to understand interface.

What is your favorite aspect of this product?

Ease of understanding of client reports.

What do you dislike most about this product?

Report export editing

What recommendations would you give to someone considering this product?

You can use this with confidence to track multiple clients and multiple campaigns.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Role: Sales Marketing
Industry: Agriculture
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2022

Likeliness to Recommend

8 /10

Pros

Continually Improving Product
Unique Features
Inspires Innovation
Caring

Cons

Less Transparent

Most Popular TapClicks Marketing Operations Platform Comparisons

AdRoll
Compare
Experiture
Compare
Constant Contact
Compare
SALESmanago
Compare
BenchmarkONE
Compare
Mindmatrix
Compare

How We Deliver

TapClicks Marketing Operations Platform

What is TapClicks Marketing Operations Platform?

Company Details

Need Assistance?

Awards & Recognition

TapClicks Marketing Operations Platform Ratings

87 Likeliness to Recommend

1 Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love TapClicks Marketing Operations Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

TapClicks Marketing Operations Platform Reviews

Brandon A.

"A Good Tool for Analyzing Data"

Likeliness to Recommend

Pros

Rick H.

Great for presenting campaign results to clients

Likeliness to Recommend

Pros

Likeliness to Recommend

Pros

Cons

Most Popular TapClicks Marketing Operations Platform Comparisons

AdRoll

Experiture

Constant Contact

SALESmanago

BenchmarkONE

Mindmatrix

Title

1
Since last award

1
Since last award

Feature Ratings

Marketing Asset Management

Multi Channel Integration

Marketing Workflow Management

Marketing Analytics

Marketing Operations Management

Advanced Data Segmentation

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Ease of Customization

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration