What is TapClicks Marketing Operations Platform?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love TapClicks Marketing Operations Platform?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Multi Channel Integration
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Advanced Data Segmentation
Advanced Campaign Management
Email Marketing Automation
Mobile Marketing Management
Community Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Customization
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
TapClicks Marketing Operations Platform Reviews
Brandon A.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Sep 2022
"A Good Tool for Analyzing Data"
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
It differs from other programs because it has more integrations and more automated features.
What is your favorite aspect of this product?
When you partner with TapClicks, you gain access to a sizable and useful integrations library for all your marketing reporting needs. Having state-of-the-art dashboards ready to display to clients is a breeze with only a few clicks. The interface is also rather straightforward, which facilitates the generation of fresh concepts. There are far more benefits to using TapClicks than drawbacks; the program's automated features and the streamlined process by which everything is assembled are particularly impressive.
What do you dislike most about this product?
Although everything is fine as it is, it could be useful to have access to even more dashboard designs from which to draw inspiration for developing unique dashboard layouts, and tutorials would be good as well.
What recommendations would you give to someone considering this product?
I recommend the program because its customer service is great. And it is also very affordable.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Rick H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2022
Great for presenting campaign results to clients
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
Fantastic granular reporting with easy to understand interface.
What is your favorite aspect of this product?
Ease of understanding of client reports.
What do you dislike most about this product?
Report export editing
What recommendations would you give to someone considering this product?
You can use this with confidence to track multiple clients and multiple campaigns.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: End User of Application
Submitted May 2022
Likeliness to Recommend
Pros
- Continually Improving Product
- Unique Features
- Inspires Innovation
- Caring
Cons
- Less Transparent