What is TapClicks Marketing Operations Platform?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love TapClicks Marketing Operations Platform?
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Multi Channel Integration
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Advanced Data Segmentation
Advanced Campaign Management
Email Marketing Automation
Mobile Marketing Management
Community Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Customization
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
TapClicks Marketing Operations Platform Reviews
Sangita M.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Easy to use product with good features.
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
The key differentiator of TapClicks is its seamless integration with over 250 data sources, combined with its highly customizable reporting and visualization capabilities. This allows users to unify and automate data from multiple marketing channels in one platform, streamlining workflows and providing real-time insights. Additionally, its scalability and user-friendly interface make it accessible to both small businesses and large enterprises, offering a versatile solution for a broad range of marketing needs.
What is your favorite aspect of this product?
My favorite aspect of TapClicks is its ability to integrate data from a vast range of marketing sources into one centralized platform. This makes it incredibly efficient for users to automate reporting and gain real-time insights across multiple campaigns without needing to manually combine data. The flexibility to customize dashboards and visualizations also enhances its value, offering tailored insights that fit specific business needs.
What do you dislike most about this product?
One potential downfall of this product is that the platform's performance can slow down with larger data sets, which may affect efficiency when handling complex, large-scale campaigns.
What recommendations would you give to someone considering this product?
For someone considering TapClicks, I would recommend starting with a clear understanding of your marketing data needs and ensuring the platform integrates seamlessly with the tools you already use. Take advantage of the free trial or demo to explore its customization features and see how well it suits your reporting and automation requirements. Lastly, if you have a large volume of data, be sure to test its performance during the trial to ensure it can handle your scale efficiently without slowing down.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Parth P.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
Easy to use, one of many data options out there
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
It is easy to customize based on specific needs- easy to make changes and easy to view data quickly. Simple, cost-effective
What is your favorite aspect of this product?
Being able to quickly look up specific data once you understand the platform and how to navigate
What do you dislike most about this product?
Implementing new features can be difficult sometimes, on occasion will run into a bug
What recommendations would you give to someone considering this product?
A good reporting tool, you should try it out to see if it fits your needs
Pros
- Respectful
- Trustworthy
- Efficient Service
- Effective Service
Neal C.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Sep 2024
Very easy to use and continually upgrading!
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
ease of use and customization were great. The technical support was very fast in helping answer my questions and find solutions.
What is your favorite aspect of this product?
SmartConnectors!
What do you dislike most about this product?
understanding when datasources disconnected and the workflows to re-connect them
What recommendations would you give to someone considering this product?
play around with it! Use the smartconnectors to see how information from standard datasources can appear next to those sources that dont have APU connections.
Pros
- Respectful
- Performance Enhancing
- Effective Service
- Client Friendly Policies
