What is Shopify?
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
Up
1
Since last award
92 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 88%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 89%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify?
Pros
- Enables Productivity
- Trustworthy
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Order Management
Catalog Management
Payment Processing
Order Portal
Content Management
Integrated Search
Reporting and Analytics
Content Localization
Retargeting Capabilities
Predictive Recommendations
Microsite Management
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Business Value Created
Ease of IT Administration
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Ease of Customization
Shopify Reviews
Joy O.
- Role: Vendor Management
- Industry: Shipping
- Involvement: Vendor Management and Renewal
Submitted May 2025
Shopify makes selling easy.
Likeliness to Recommend
What differentiates Shopify from other similar products?
Shopify is user-friendly, scalable, and offers powerful features.
What is your favorite aspect of this product?
My favorite aspect of Shopify is its ease of use setting up and managing an online store is simple, even without technical skills
What do you dislike most about this product?
Nothing at all.
What recommendations would you give to someone considering this product?
Highly recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kortney M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2025
The best e-commerce platform for your online store
Likeliness to Recommend
What differentiates Shopify from other similar products?
Shopify is easy to use, affordable and provides lots of templates to create our online store easily. Also, there are many app that help us add features without needing to know how to code. The support team is also always available for any queries.
What is your favorite aspect of this product?
How easy it was to set up and update (no coding needed)
What do you dislike most about this product?
Even though the subscription is affordable, it could be cheaper
What recommendations would you give to someone considering this product?
To try it if they want to set up an online store.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Efe K.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted May 2025
User-Friendly E-commerce Made Easy
Likeliness to Recommend
What differentiates Shopify from other similar products?
Shopify stands out with its user-friendly interface, extensive app integrations, and scalable e-commerce solutions, making it a popular choice for online store owners.
What is your favorite aspect of this product?
Shopify's ease of use and wide range of customizable themes and apps make it a favorite among users, allowing them to easily create and manage their online stores.
What do you dislike most about this product?
Some users find Shopify's transaction fees and limited customization options in certain themes to be drawbacks.
What recommendations would you give to someone considering this product?
Consider your business needs and budget, and explore Shopify's features and pricing plans to see if it's a good fit. Also, browse the app store for integrations you might need.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
