What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Fair
- Trustworthy
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Customization
Breadth of Features
Ease of IT Administration
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
Jitendra B.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Stable but costly CRM
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Product stability is good. Has many features that an ideal CRM should have like data segmentation, contacts and deals.
What is your favorite aspect of this product?
I like easy data segmentation, contract creation and deals syncing.
What do you dislike most about this product?
It's costing and tough integration. Sometimes feel laggy.
What recommendations would you give to someone considering this product?
The product is good and stable, but it is costing and integration needs expert help.
Pros
- Trustworthy
- Unique Features
- Helps Innovate
- Continually Improving Product
Ridham S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2021
Excellent CRM Platform for Managing Customer Data
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM offers solutions for marketing large data analysis, the marketing of social media, personalization, multichannel campaigns, loyalty, and resources management. We used SAP CRM to manage contacts between suppliers and to buy products. We also made all cash payments for SAP CRM accounts. With SAP CRM, coupled with standard s/w we have integrated the logic of the company, other firms must create all features and take time.
What is your favorite aspect of this product?
For client interactions, SAP CRM is part of the SAP Business Suite. It helps all company activities that focus on customers such as advertising, sales, and support. It is used for various consumer communication channels such as Interaction Centre, internet, and phone customers. The WebUI of SAP CRM is straightforward to set, and the business role idea is particularly useful in configuring the functionality for users seeking to utilise only a certain feature instead of the PFCG trading functions. Another essential function for consumers is to modify their layout according to their own taste.
What do you dislike most about this product?
I don't like this it's not very user-friendly or cosmetically pleasant. How to navigate it is quite tough to comprehend. Almost too much information is available simultaneously. It would be preferable to put things together than just dump all the data that is looking at you at once.
What recommendations would you give to someone considering this product?
You only have SAP CRM to search for if you are seeking accounts and seller connections. It provides supplementary software with little execution. If you are searching for a key alternative, I think SAP is a wonderful, easy-to-use application and an ideal answer. It is easy to use so that individuals may be purchased easily.
Pros
- Continually Improving Product
- Reliable
- Inspires Innovation
- Saves Time
James H.
- Role: Industry Specific Role
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Sep 2021
Perfect customer relations product
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM is more powerful as compared to most of the CRM products I have used in our company.
What is your favorite aspect of this product?
The platform has great capability of streamlining our engagement environment with our customers and ensuring we have achieved our objectives. Our designing team is able to reach clients and give them specifications as we market. It is able to synchronize and update our customers data to the current trends.
What do you dislike most about this product?
I have not experienced any poor functionality from the performance of this platform.
What recommendations would you give to someone considering this product?
I totally recommend SAP CRM for better achievement in customer relations and improving sales and marketing.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Caring
