What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Fair
- Trustworthy
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Management
Lead Management
Activity and Workflow Management
Account and Contact Management
Marketing Management
Collaboration
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Vendor Support
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Customization
Breadth of Features
Ease of IT Administration
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
SAP CRM Reviews
Abdulwaris G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
I like the automated lead capturing module
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Its simple to navigate interface
What is your favorite aspect of this product?
Its automated lead capturing feature from website, social and emails
What do you dislike most about this product?
Just the licensing renewal I think
What recommendations would you give to someone considering this product?
I would say give a try and see the amazing features it's got for you
Pros
- Helps Innovate
- Efficient Service
- Client Friendly Policies
- Altruistic
- Role: Vendor Management
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Fantastic product
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Omer E.
- Role: Student Academic
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2024
Not bad, not great but good
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
Integration with SAP Ecosystem: One of SAP CRM’s strongest differentiators is its seamless integration with other SAP modules and enterprise solutions, such as SAP ERP, SAP S/4HANA, and SAP SuccessFactors. This deep integration ensures consistent data flow across various business functions and supports comprehensive end-to-end business processes.
What is your favorite aspect of this product?
My favorite aspect of SAP CRM is its integration with the SAP ecosystem. This deep integration allows for seamless data flow across various SAP modules and enterprise solutions, such as SAP ERP and SAP S/4HANA. It ensures that customer data and processes are synchronized across the organization, providing a comprehensive view of business operations and enhancing overall efficiency. This integration is particularly valuable for large enterprises with complex systems and processes, as it helps create a cohesive and unified approach to managing customer relationships.
What do you dislike most about this product?
One of the main drawbacks of SAP CRM is its complexity and steep learning curve. The platform’s extensive features and deep integration with other SAP solutions can make it challenging for new users to navigate and fully utilize all its capabilities. This complexity often requires significant training and may involve a longer implementation period compared to more user-friendly CRM systems. Additionally, the customization options, while powerful, can be overwhelming and may require specialized knowledge or external consulting to optimize effectively.
What recommendations would you give to someone considering this product?
Assess Your Needs Thoroughly: Clearly define your CRM requirements, including sales, marketing, customer service, and analytics needs. Ensure that SAP CRM’s features align with your business goals and processes. Understand the Complexity: Be aware of the platform’s complexity and the steep learning curve associated with it. Consider whether your team has the necessary expertise or if you’ll need additional training or consulting services to effectively implement and use SAP CRM.
Pros
- Performance Enhancing
- Inspires Innovation
- Client Friendly Policies
- Helps Innovate
