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SAP CRM Logo Award Winner Product Badge
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SAP

SAP CRM

Composite Score
8.1 /10
CX Score
8.3 /10
Category
SAP CRM
8.1 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Fair
  • Reliable
  • Respectful

Feature Ratings

Average 80

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

82

Marketing Management

81

Collaboration

81

Customer Service Management

81

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

77

Mobile

67

Vendor Capability Ratings

Average 80

Vendor Support

82

Quality of Features

82

Business Value Created

81

Breadth of Features

80

Ease of Data Integration

80

Ease of Customization

80

Product Strategy and Rate of Improvement

79

Ease of Implementation

79

Ease of IT Administration

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Ayush D.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Fantastic Product

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

Integration with SAP ERP Comprehensive Suite of Solutions Industry-Specific Functionality

What is your favorite aspect of this product?

Customization and Extensibility Scalability and Performance Unified Customer Experience

What do you dislike most about this product?

Cost of Ownership Customization Challenges Integration Complexity

What recommendations would you give to someone considering this product?

Engage Stakeholders Invest in Training and Change Management Consider Customization and Integration Needs

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Charan S.

  • Role: Industry Specific Role
  • Industry: Telecommunications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Pricey yet powerful: An All-in-One CRM Solution

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

There are many alternatives available for SAP CRM but what really differentiates this tool is the SAP ecosystem as it can easily connect with other SAP tools like SAP ERP which can create a unified flow of data between customer interactions and core business processes. Another thing which makes SAP CRM unique is it's extensive customization options which is not available in other CRM tools.

What is your favorite aspect of this product?

I like the streamlined workflow of SAP CRM where it captures specific events which are triggered during customer interactions. SAP automates various customer interaction processes by defining a sequence of tasks based on pre-defined rules. It also offers pre-configured workflows for different business scenarios.

What do you dislike most about this product?

The major drawback of SAP CRM can be it's cost especially for small to mid sized organization. Apart from this, I couldn't find any other limitations in the product especially if you want to use it for large organization, it would be the best investment you can make for your organization.

What recommendations would you give to someone considering this product?

I would recommend this product for any large organization because of its huge customization options and functionalities, but if you can't afford to pay for SAP CRM then you can find many affordable alternatives but then you would have to compromise on some features also.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

Avin R.

  • Role: Finance
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Best CRM product ever

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM is a customer relationship management tool that offers a range of features for managing various aspects of customer relationships. According to reviews, SAP CRM is well-suited for B2B and B2C relationship growth Compared to Salesforce, SAP CRM is perceived to have better customer support, but it may take more time and energy to resolve issues SAP CRM offers a range of product types, including material, service, warranty, financing, and intellectual property

What is your favorite aspect of this product?

the simple user interface of the product

What do you dislike most about this product?

the most disliked aspect of SAP CRM is its challenging implementation and usage, especially for those who are not experienced in high-end technology

What recommendations would you give to someone considering this product?

one can try out the product this is the best also time consuming for those new to technology

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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