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What is Sage CRM?
Sage CRM provides sales teams with powerful tools and quick access to the information they need to manage and progress leads and opportunities. It is helping thousands of small and medium sized businesses across the globe automate their sales process. And Sage CRM gives you and your sales team detailed account and pipeline information so you can close deals faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
Down
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
Down
3
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 88%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sage CRM?
Pros
- Respectful
- Acts with Integrity
- Generous Negotitation
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Service Management
Sales Management
Lead Management
Analytics and Reporting
Account and Contact Management
Activity and Workflow Management
Telephony and Call Center Management
Collaboration
Marketing Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Vendor Support
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Sage CRM Reviews

Matthew S.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2025
Advance CRM with Marketing Automation.
Likeliness to Recommend
What differentiates Sage CRM from other similar products?
ERP integration is fully tight and customizable in Sage and it focus on gathering all the information about customer and financial data for automating marketing and increasing client relation with ease.
What is your favorite aspect of this product?
It is fully affordable and let us customize workflow and leads with the integration of other application. Customer service is fully professional and guide us instantly about hardball tactics.
What do you dislike most about this product?
Predictive notification about customer experience and about trending sales feature is not available, this is one dislike I found.
What recommendations would you give to someone considering this product?
Sage CRM gives us robust ERP and CRM system on the several areas where we can tailor product marketing and customer interaction on the same page. In short it is best option for all types of sales companies and have ability to fulfill their needs with feature of Pipeline Management and Customer Relation Management.
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Leverages Incumbent Status

Precious A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
A powerful CRM for integrated business management.
Likeliness to Recommend
What differentiates Sage CRM from other similar products?
It's more affordable than other major CRMs
What is your favorite aspect of this product?
My favourite aspect of this product is it's seamless integration with other business systems especially the ERP and accounting.
What do you dislike most about this product?
What I dislike most about this product is that the user interface can feel a bit outdated.
What recommendations would you give to someone considering this product?
Here’s a helpful way you could say it: I would recommend that anyone considering Sage CRM first clearly define their business needs and processes to ensure they take full advantage of its customization capabilities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Doug W.
- Role: Operations
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Aug 2024
From Leads to Legacy: Sage CRM in Construction.
Likeliness to Recommend
What differentiates Sage CRM from other similar products?
The client relationships we build can be just as crucial as the structures we create. That’s where Sage CRM comes in. It provides a tailored approach that helps us keep track of client interactions, manage leads, and ultimately foster long-term partnerships that drive our business forward.
What is your favorite aspect of this product?
What I really appreciate about Sage CRM is how it centralizes all our client information in one place. Whether it’s tracking ongoing conversations, managing contracts, or simply remembering a client’s preferences, Sage CRM makes sure that nothing falls through the cracks.
What do you dislike most about this product?
The limited customization options for certain reports. While Sage CRM provides a wealth of data, I’ve found that some of the report formats aren’t as flexible as I’d like them to be.
What recommendations would you give to someone considering this product?
I’d definitely recommend giving Sage CRM a try. It’s a tool that’s easy to integrate into your existing workflow, and it delivers real, tangible benefits. Whether you’re handling a few small projects or managing multiple large contracts, Sage CRM can help you stay organized, responsive, and ahead of the competition.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing